Brick by Brick: Building Insurgent Brands

Brick by Brick: Building Insurgent Brands

By DSG Consumer PartnersBusinessEntrepreneurship
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Brick by Brick: Building Insurgent Brands episodes

  • Building a Category Leader in Mom & Baby Personal Care

    Welcome to episode #4 of the Brick by Brick podcast featuring Malika Datt Sadani and Mohit Sadaani on The Moms Co. | Good Glamm Group's journey. 
     
    Tune in to hear Malika and Mohit delve deep into The Mom's Co story- from the early days of Malika’s searches for advice and product reviews on “new mom” Facebook groups, to working on their own product line and launching the brand, to generating trials and adoption via smart marketing on a budget, and the recent integration into The Good Glamm Group. 



    You can also watch the full episode on the DSGCP website. 

    1 hr
  • Creating New Categories & Enduring Brand Love with Rohan Mirchandani


    An essential aspect of growing a business sustainably is consumer love. Do you resonate with your customer’s values and beliefs as a brand? Do you pre-empt and solve unmet needs?

    In this episode of Brick by Brick, we have Rohan Mirchandani discussing the story of epigamia. Tune in to hear: 

    • What brand Epigamia stood for when they started, and how its purpose and values evolved over time
    • The secret sauce behind the incredible brand love they have garnered, apart from the quality of the products and mindful product launches
    • The science behind staying on-brand as the company grows in sales and expands product lines 

    You can also watch the full episode on the DSGCP website. 

    56 min
  • The Story of Purplle.com : Lessons in Resilience & Perseverance

     Manish Taneja,  co-founder and CEO, Purplle.com'  in an open conversation with Hariharan Premkumar talks candidly about his journey in building Purplle.com, mistakes he made, the importance of conviction in your own business, and making contra bets backed by data. 

    This episode is a reminder that founders can build businesses in a capital-efficient manner in any situation by trusting themselves and against all odds

    You can also watch the full episode on the DSGCP website. 

    53 min
  • Building Capital Efficient Businesses

    Jesse Pujji , Founder and CEO of Gateway X, Co-founder of Ampush,  in conversation with DSGCP’s Hariharan Premkumar,  highlights the importance of focusing on capital efficiency and the best practices for building robust businesses.

    You can also watch the full episode on the DSGCP website. 

    1 hr 1 min

About Brick by Brick: Building Insurgent Brands

From the publisher's feed

DSG Consumer Partners has partnered insurgent brand founders since 2012. Join us as we speak with the best minds across the world on building insurgent brands brick by brick in a sustainable…