Bricks-To-Clicks Marketing Podcast

In this episode, Erica Windham from Cleaning Solutions Auburn shares her powerful journey of overcoming digital marketing overwhelm to achieve real entrepreneurial success. Facing the challenge of managing multiple platforms and finding time for consistent engagement, Erica discovered smart strategies to streamline her digital efforts—transforming obstacles into opportunities.

In this episode, you'll learn how to:

Conquer Digital Overwhelm: Discover Erica’s tactics for managing time and simplifying your social media strategy.

Leverage the Right Tools: Learn how tools like HootSuite can help focus your digital marketing efforts.

Adapt and Thrive: See how shifting from a residential to a commercial focus enabled Erica to survive and thrive in harsh market conditions.

Turn Challenges into Success: Get actionable insights that can help any entrepreneur transform marketing struggles into breakthrough results.

For more on digital marketing and entrepreneurship, check out the Bricks to Clicks Marketing Podcast. Tune in and get inspired to make your own digital breakthrough!

In this final episode of Season 1, Dr. Barnes shares one thing that every business, nonprofit, or a personal brand must do to grow with social media. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."

Season 2 of the Bricks-To-Clicks Marketing Podcast will explore the 7 Things Your Social Media Plan Should Include and will be available in July 2022. 

James Barnes: (00:07)

I appreciate you being with me for season one. We got lots of good stuff coming up for you in season two. Still going to be about social media management. I hope you'll tune in and check out season two when that comes out. Thank you for listening. And I wish you the very best.

Dr. Barnes explains a series of questions you can use to create a social media blueprint for success. If you're stuck and not sure how to give your social media a makeover, these questions will help. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."

In the book, Dr. Barnes documents the growth of a technology company as it implemented a social media blueprint for success. Although the company has a social media following of fewer than 50,000 on Facebook and Instagram, it routinely reaches between 10 and 20 million people each month by following the social media blueprint for success.

James Barnes: (00:07)

Dr. Barnes explains how to use five social media marketing principles to create a social media plan that attracts customer attention to get your personal brand, business, or nonprofit noticed. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid." In the book, Dr. Barnes walks you through the steps you can take to give your social media a makeover that works. A free video course Social Media Makeover Made Simple can be found on the Bricks-To-Clicks Marketing Facebook page. View the pinned post for details.  

James Barnes: (00:07)

Thank you for joining me in the Bricks-to-Clicks Marketing Podcast. Wish you all the best in marketing your business and I hope it grows each and every day.

Dr. Barnes shares the fifth social media mistake that many business leaders often make: They don't use social media ads because doing so can be overwhelming. Dr. Barnes explains how to create social media ads to grow your business, personal brand, or nonprofit without feeling overwhelmed. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid." 

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Dr. Barnes shares the fourth social media mistake that many business leaders often make. This one mistake can leave people confused about your mission as a business, personal brand, or nonprofit. And if that happens, you won't get the number one thing you need online to get engagement: attention. In this episode, Dr. Barnes explains how avoiding this mistake can help any organization get attention and engagement. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid." 

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I hope you'll check out the next episode where we wrap up the final mistake, the final social media marketing mistake that you need to avoid that could be costing you thousands of dollars in leads. That's in the next episode coming up.

Dr. Barnes shares the third social media mistake that many business leaders often make. This one mistake positions a company’s products or services incorrectly in the mind of customers. Making this mistake can drastically reduce engagement, leads, and sales. Dr. Barnes explains how avoiding this mistake can keep a brand or company’s product and service top-of-mind with its social media followers. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid." 

Welcome to the Bricks-To-Clicks Marketing podcast. If you're a small business owner and you struggle with marketing your business, this podcast is just for you. I'm your host James Barnes and thank you for listening today.

Welcome back to the podcast, everyone. In season one, we've been talking about the five social media mistakes your business should avoid based on a book I wrote that just came out on Amazon and Audible not long ago. And I just want to carve out a little piece again from the book.

And today we're going to talk about really mistake number three, and the mistake is you don't use your secret weapon. What do I mean by that? In previous episodes, we've talked about explaining to your customer that you understand the problem they have and the losses they experience, and that sort of goes together, problem and loss. And then next we wanted to add empathy, you want to express genuine empathy so your customer understands you get it, you know what problem they have, you know how to solve it. You get it, you have empathy.

And then today, really the reason I call it "you're not using your secret weapon" is that a lot of times those pieces do not go into the marketing collateral when people just say, "Here's my service and you should buy it." They don't know why to buy it. They don't know if they buy it, how their life is going to be made better. Sometimes they may be even unclear as to how they even buy the service or engage with the company or brand online. So what you have to do is you have to position yourself so that your products and services can be the solution to the problem and loss that your customers are having. You explain the problem and loss that they have, you understand it with empathy, and then you can immediately position what you sell as the solution to it.

Think about it like this, if you sell something that helps customers reduce anxiety, then what does life look like when someone has less anxiety? Well, your solution, whatever it is that you're selling that does that, needs to express those points, it needs to say, "If you buy this service, you're going to reduce your stress, you're going to be able to get back to life and live it to the fullest," that kind of stuff.

So your secret weapon is really what you sell, but you don't want it to be a secret weapon. But when it's not positioned as the solution to the problem your customers have, it does has become a secret weapon because people don't know about it, they don't know why they should actually buy it and you don't want that. So what you want to do is express that you understand the problem they have, problem, loss, and empathy go first, and then you can pivot to offer what it is you sell, could be an ebook that helps them do something, could be any kind of service or product, it just doesn't matter. You want to position yourself as the solution to the problem.

And if you want to think about like, your customer's problem, there's some pain point they have about it, and your solution provides the medicine. So pain and medicine go together. All of a sudden you relieve the tension they have, the stress they have, the problem they have, and you have a chance to sell what it is that you sell in your business, product service, whatever it may be. That's sort of the idea, and that's the kind of content that you would write in any social media post, problem, loss, empathy, and then you can offer your service, whatever it may be.

It doesn't have to be for sale either, it could be a free e-book or free something else. I'll go back to the example I've been using in the podcast for the season, and that is the billboard example. I was driving down the road in Louisiana years ago and saw this billboard and the top it said, "Gambling problem?" And then it said, "You could lose this," and there was a silhouette of the family and you could see that was the loss. And so underneath, they expressed empathy by simply saying, "We can help," in really bold letters, you could see it very easily.

Well, the next component to that is the secret weapon. What's the service? What is it I can now use that you have to actually solve these problems that I have about gambling? And so what this company did is they had the name of the rehab facility and it said, "Call us at..." and then it gave the phone number. So they were calling their customer to action once they said, "Here's our secret weapon, here's our service, here's who we are." But they did it after they explained the problem, loss, and empathy. So it followed that problem, loss, empathy came first, and then they offered their solution to it, which is what they sell, which is a rehab facility services.

That's the way that you're going to get attention when you post things on social media. People are looking to have a better life. If you can show that you understand the problem they have and that you have empathy about it and then you have something that helps them solve that problem, it may be a free ebook, could be a free service, or it could be something for a fee, it could be either one, you have a great opportunity to position your business as being helpful and helping your customers solve a problem they have.

That's going to take you miles down the road in terms of connecting with people in general. And that's the kind of stuff you want to be posting on social media, it's one of the mistakes that companies make over and over again. They don't do this together, they don't put problem, loss, empathy ahead of their secret weapon, whatever it is they sell, they just say, "Hey, here's our secret weapon, here's what we sell, this is what you need. You should get this." And you really don't know why you need it.

And so problem, loss, empathy come first, then you understand why you need the service and people will too. That's going to help you go a lot faster into developing relationships online for your business through social media. So again, use problem, loss, empathy, and then you want to pivot to what it is that you're selling, whatever it may be or whatever free ebook, whatever you have. That's the way you're going to start writing content on your social media to get people to pay attention more and more.

So avoid the mistake. You want to position your product after you do problem, loss, and empathy, and write it out. And that's the kind of stuff you want to do. So use images, use video to show your product and service solves your customer's problem, you understand it, and then show what life has made better after they use the service, that's the way you want to do your content.

So that's it for this episode. I [inaudible 00:06:09] want to come back and talk about... You can show, "Here's what I sell," or "Here's the free ebook," or whatever, but make sure it's preceded by content about problem, loss, and empathy. At a minimum show something like that ahead of time before you say, "Here's what I'm selling," or "Here's what I'm giving away," it gives a reason for why you're giving away or why you're selling your services and what you have, going to make you a lot stronger in the minds of your customers about what you do, and that's going to help you sell more.

I hope you've enjoyed the episode. We're going to come back to the next episode and we're going to talk about mistake number four and we're going to talk about what that mistake is. I'll tell you what that is in the next episode.

Well, listen, that's all for this episode. Thanks always for listening to the Bricks-To-Clicks Marketing podcast, where we help you market your business without feeling overwhelmed. You can get the downloads and show notes and much, much more for all the episodes for the podcast just by going to our Facebook page. Just search for Bricks-To-Clicks Marketing. See you again next week.

Dr. Barnes shares the second social media mistake that many business leaders often make. When business leaders make this mistake, trust cannot be built between a brand or business and its social media followers. Dr. Barnes explains how business leaders can avoid this mistake and instead build trust so social media followers engage with a brand or business. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid." 

Welcome to the Bricks 2 Clicks Marketing podcast. If you're a small business owner and you struggle to market your business, this podcast is just for you. I'm your host, James Barnes. And thank you for listening today.

Hi, everyone. Welcome back to the podcast. In season one, we're talking about five social media mistakes your business should avoid. It's based on a book I wrote, it's on Amazon and Kindle, and I just want to carve out a little bit more content about this second mistake, mistake number two, that so many companies make in their social media marketing. And here it is: they don't use enough empathy. Empathy tells your customer that you understand the problem that they have and expressed in a way that's genuine. And remember, we were talking about it in the last episode, we talked about problem and loss and how we need to be talking to our customers about the problem they have and the losses they'll continue to experience if they don't solve the problem. And that helps us also then pivot to saying, "We understand it; we get it."

And that is empathy. That's the basic foundation for starting to connect with your customer. You understand the problem and loss. Now you're in a position where you can express empathy, and this is not a place where you fake it. You really do need to have genuine empathy. You really understand that the problem that your customers have, you've experienced their problem. You've made a business out of helping people get out of that problem and find solutions, which is what you sell. And so you want to be genuine, but you want to be using empathy.

And I want to go back to my example from the last episode about the billboard. As I was driving down the road many years ago in Louisiana, I saw a billboard, one of the best ads I've ever seen to date. And at the top of it just said, "Gambling problem?" And then it said, "You could lose this." And then next to that statement, it had a silhouette of a family. So it captured the whole idea of problem-loss very, very quickly. And remember, the problem is the hook and the loss makes us feel, look, I'm going to have to do something about this. I don't want to experience loss. There's a great deal of behavioral economics that support that whole idea of how we act to avoid losses. And I'm not going to go into all the stuff here about that, but problem and loss are there in that billboard. And the next statement is one of the most powerful things they said, and it was really simple. And it simply said underneath, "We can help." That may sound really overly simplistic. "All right, that's it, James? That's all they said?" Yeah. That's enough.

When you tell your customers you understand the problem they have, you understand the losses they're going to experience or have been experiencing, and that you understand it and we can help, it's just therapy. I mean, it really is. I mean, think back in your life, when you had someone to listen to you, and maybe it wasn't a therapist, just a good friend who was a good listener. And he said, "Look, I'm struggling with this." And your friend said, "Okay, tell me about it." And you just unloaded and you got all that out. They listened and they said, "Man, that's a really tough thing you're going through. I get it. I can see why you'd be struggling." That's the kind of stuff that you want to be doing with your customers. You want to be empathizing with the problem they have.

And it doesn't matter what kind of business. If you have a plumbing business, a cleaning business, an automotive repair shop, if you have a coffee business, it does not matter. If you're a consultant, a life coach, it doesn't matter. You being empathetic to the problem your customers have is going to help you get attention because they really will trust and believe that you understand their problem and can help them solve it. And at the end of the day, that's what you want to be positioning your business. Whether personal brand or business, you want to be positioned as a helpful business; a helpful brand. And the way you do that is you understand the problem and loss your customers are going through. And you start empathizing with that problem, those pains, whatever it may be, of the feelings they have. Last time, I gave you an exercise to go through and identify the problem that you solve for your customers.

And remember, it was like, you could do it in Excel or you do it on a piece of paper. In one column, you had "Problem." And I said, just simply fill out, "We help people," what? Fill in the blank. And then the next column was "Loss." Maybe people are losing time, money, health, whatever. And then the next one was "Feelings." What are the feelings they're having when they lose money? Well, they may feel overwhelmed, not knowing how to stop that. If they're losing time, they might be frustrated, maybe even depressed. I mean, it could be really bad. So the next piece of this exercise is to start thinking about statements of empathy you can use to get connected to your customers so they understand that you get it. You understand the problem they have.

And empathy is the fastest credible way to get connected with people, where you're really genuine. Don't do it to manipulate. Don't fake it till you make it. You got to be genuine about it. People can smell whether or not you're being sincere. So that billboard example, "Gambling problem? You could lose this," silhouette of the family. And then underneath it said, "We can help," in really bold letters; big, bold letters. And then think about statements like... If you were at... This was actually a rehab facility that had this billboard that I'm talking about. Think about the statements of empathy they could use on their social media or a website or on their email marketing. It could be a lot of places. It could be their one-liner. It could be a lot of things. But just think about statements of empathy from that perspective, just for their company for just a minute.

And here are a few I came up with that... Some of this is in the book. And then I dig into a case study and show how this company uses empathy to connect with their customers and how well they've done. But I mean, here's just a few. If you were writing for this rehab facility, you could say statements like this for like an email or social media: "It must be difficult to stop the gambling problem you have on your own." And then you could say something like, "But you're not alone. We can help." Just opening up that statement for someone to see and feel and hear probably is helpful. The other one you could do is you could say, and it's a little heavier, "We understand how devastating your gambling problem can be. We're here to help you and your family recover." So now it's broader than that.

Now you're empathizing with the fact that it's not just you who has the problem, but it's also affecting your family. So that could be good too. "Trying to recover from a gambling problem can be overwhelming if you do it alone. Now you don't have to. We can help." That's another one. That's another one they could use. Maybe here's one of the last ones I'll give you: "We understand how you feel and many of our patients feel exactly like you do right now. We're here to help." They could be feeling frustrated, overwhelmed, a lot of things if they're in that position. Here's the last one. I'll give you the last one: "You've taken a huge step today to get help and you should feel very good about that. Let's get started." You can start to even call them to have this sort of aspirational identity of not having the problem anymore.

Look, you're going to take the first step today and you're going to get better and here's how you're going to do it, and let's get started. So it's really a positive, encouraging way to give some sort of empathy to your customer who has a problem. In this case, someone has a gambling problem. Now, there's just tons of research on this in marketing research about the usefulness and the way that empathy helps you position your business as being helpful to people. At the end of the day, I mean, you have a product, you have a service, that helps some type of customer solve a problem they have. You help them save time, money, whatever it may be. So what a great way to position your business to be helpful; and that is to use empathy.

And so oftentimes companies don't. They jump in there, maybe they get the problem right. Maybe they talk about that a little bit. They throw quickly out what their solution is, but there's no empathy. And so customers don't really know if you get it. They don't really know if you fully understand the problem that they have. And when they don't know that, they're not sure how you can help them with it. They don't even trust you, maybe. So empathy is a big part of starting to build trust with your customers, or at least followers on social media. At this point, maybe they're not customers, but they're just following you on social media. Starting to connect with them like that in a genuine, authentic way is a great first step. So, we first talked about problem-loss. Now we're talking about empathy, how to use that in your collateral, giving you a few examples of that, how you can start to use it in your marketing.

It can help you in your social media, your email, your website, even... Use empathy. It's one of the best things that you can do, and to sincerely understand the problem your customers have. And make sure you really do understand the problem. Now, make sure you've gone through it. You've helped other people through it. Something. That you do have genuine empathy because people are going to find out if you don't. You're not going to be able to fake it and make it. So don't try that. But that's it.

That's it for this episode. I wanted to talk about empathy. You need to be using it in your marketing and collateral. It's a big part of building trust. That's it for this episode. In the next episode, we're going to talk about mistake number three, and it's one called, not using your secret weapon. Next episode, I'm going to tell you all about that mistake and how you can avoid it, and how you can connect with people better on social media to market and grow your business. That's what we're going to cover in the next episode. I hope you'll be with me.

Thanks always for listening to the Bricks to Clicks Marketing podcast, where we help you market your business without feeling overwhelmed. You can get the downloads and show notes and much, much more for all the episodes for the podcast just by going to our Facebook page. Just search for Bricks to Clicks Marketing. See you again next week.

Dr. Barnes shares the first social media mistake that so many business leaders make. This one mistake can limit engagement and cause people to unfollow a brand or business on social media. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid." 

Welcome to the Bricks-To-Clicks Marketing Podcast. If you're a small business owner and you struggle to market your business, this podcast is just for you. I'm your host James Barnes. And thank you for listening today.

Welcome to the podcast, everyone. I'm glad you joined me here today. As you know, in season one, we're talking about the five social media mistakes your business should avoid. And today I want to dedicate this little short episode to mistake number one. And I think it's one of the things that I've seen over the last many years that the companies struggle with really at the very beginning of even creating a marketing message in general, but also just putting content out on social media. And it's this. This is the mistake. Most of the time businesses don't talk about the problem they help their customers solve. And that's part of it. There's a problem piece that's missing. They're about how they solve the problem for their customer, how this problem needs to be overcome. And they don't talk about it as a problem first content and people need to, because the problem is the hook.

If you've ever watched any good series on Netflix or any movie or anything that you've enjoyed watching, most of the time at the beginning of the show, something blows up. There's always a problem. Someone is abducted. Gosh, maybe it's a supervillain that appears and they're going to destroy the earth. It could be lots of things, but there's always a problem at the beginning and that creates the drama. And then that drama has to be relieved or solved throughout the movie. This is the same hook that works in your marketing. You have to start with the problem. What is it that you solve for your customer that's a problem they have? And so that's where you really have to start. Now, the second piece to that is it's not just about talking about the problem.

It's also identifying that if your customer has a problem, they are losing out on something. If they have a problem, they're experiencing some kind of loss. The loss may be loss of time, loss of money, loss of a lot of things. It could be a lot of things, but time and money would capture a whole bunch of it. Okay. The problem is people don't talk about problems and losses together. And let me give you an example. I was driving down the road many years ago in Louisiana, and I saw a billboard. And to this day, it's one of the best advertisements I've ever seen that captures this whole idea of problem loss and putting it together. At the top of the billboard, it simply said, "Gambling problem?" There's a question mark. That's it. And then next to it said, "You could lose this." And the image that they had drawn next to it was just a silhouette of a family.

Now, if you had that particular problem if you struggled with gambling, and you saw that, how fast would that identify you as, yeah, that's me? At the end of the day, that's what we want our customers to say when they read our marketing content about what we do to help them. We want them to self-identify and say, oh yeah, that's me. That's the problem I have. And that's what I need help with. This billboard was amazing. It was so short and sweet, to the point gambling problem. And then it said you could lose this and it had a silhouette of the family. And it was so clear that if you continue to have the problem today and in the future, you risk losing your family in lots of different ways, relationships, could be a divorce, could be lots of things, could be lots of losses, but it's just a powerful example of how, if we can start talking to our customers about the problem that they really have, it positions us so well to actually do business with them eventually, because we really do want to help them.

At the end of the day, most companies solve problems for customers because they want to help people. And there are just tons and tons of examples of it. But if you don't put together problems and losses and you just talk about the problem, sometimes our customers don't feel the loss if they don't do business with us. And there has to be some kind of loss. They're going to lose time. They're going to lose money. Something is going to happen that's not a good thing for them. And it's our job to talk about that a little bit. We don't want to be too negative about it. One of the things that you can do to lighten this just a little bit is you can ask a question like that. Gambling problem? Pretty straightforward. It's not too negative. You could lose this silhouette of the family. That's heavy, but it does make the connection.

And an addiction problem like that, they're making the point. This is a big deal. You've got to get on top of this problem. And so it was really powerful. I'll tell you more about that billboard as the episodes in this season unfold. I'm going to use it throughout every episode to tell you the rest of the ad, but that was a really powerful statement at the top. And so I want to give you an exercise you can do. I want to keep these podcasts really short. There's an exercise you can do. Just a piece of paper and pen, or you can do it in an Excel spreadsheet if you like to do Excel stuff. I love Excel. It's going to be three columns. Okay. In column one, you're just going to have a problem. That's the subheading. And then underneath it, what is the problem that you solve for your customers?

And I'll give you a way to get to this. For your company, think about your company, just simply fill in the blanks here. We help people blank. What do you help people do? Do you help people get jobs? Do you help people market their business online? Do you help people overcome depression? Do you help people? What is it? Just try to put it into really simple terms that way. Okay. In the next column, and you're going to have several things down this list. The other one just has one thing or two that you're going to have as a problem. I want you to title this problem and then loss. Okay. Think about the problem you just said, you just filled in for your company. What are the losses your customers are experiencing right now because they have this problem?

Are they losing time? Are they losing money? Are they losing health? Could be mental, physical, could be lots of things. Are they having to endure some kind of hardship that there's a loss? What is that? Think of about that. Make a list of those things. Okay. Now in the third column, I want you to make the subtitle at the top feelings. All right. You've got problems, losses, and feelings. And then go down the list here. If you said the loss was the loss of time. Okay. Then what are they feeling? What are your customers actually feeling if they're indeed losing time? It could be a lot of things. I think of frustration. Nothing frustrates me more than to waste time. I don't want to do that. What are your customers feeling? Depends on what the loss is. Write that down. Make a list.

And there could be lots of feelings in this space. If you put money as a loss, maybe you have that one, then maybe this person's feeling overwhelmed. Maybe you're a financial consultant and you help families do financial planning and maybe debt is a problem. And so they're losing lots of money in interest and there are lots of other issues related to that, but maybe they just feel overwhelmed. They don't know where to start. Maybe that's how they feel. They're just overwhelmed. They're tired. What is it? Make a list of those things. And I think what you're going to start to see is this is who your ideal customer really is and how they feel about the problem that you're going to be solving for them. And the more you can use language, like what we're talking about, problem loss and the feelings that people have about it, the more you can help people see that you have a solution to it, but you first have to spend your time really working on what is the problem you solve?

And then what are the losses that you're helping your customers avoid? Because all of this can go into your marketing. Mistake number one is most companies struggle to really identify the problem they solve for their customers and the losses that they could avoid, but they're not. They're not avoiding them. They're experiencing them because of the problem they have. Really work on that. Do the exercise, go through it, make a list of problems, losses, and feelings that go along with it. That's going to start to give you an idea of the kind of language you can use on social media, your email campaigns, your website. I worked with a business owner today, in fact, and she's a counselor and a lot of people go to her for mental health. And we just worked up some different marketing messages for her website.

And one of them was, are you tired of struggling with depression? She gets a lot of clients that come to her for that. And that's why she does a lot of work to help people overcome. And it's just a simple question, almost like what we just said a minute ago, the gambling problem example. It's just really short and sweet. And so if you're someone and you come to her website and you see this, and this is you. Then it's just automatically telling you you're in the right place. And then she goes on to add some other things in there that are really powerful. And we're going to talk about more of these mistakes that people make on social media in the next episodes. But the first one is this problem loss, not using it in your collateral, in your marketing. You got to do it.

The problem is the hook. It introduces the drama that they're already familiar with their own life. And that's how they're going to be connected to you. They're going to start to see you as someone who really understands the problem. And that is a really important thing for you and your marketing and your business. Do the exercise, problem, loss, feelings. See if that'll help you get started writing down some of this stuff that you're going to be using in your marketing. If you get stuck at any point, you can always email me. I'll be glad to go back and forth with you. [email protected]. Again, it's [email protected]. Send it to me. I'll be glad to brainstorm with you, go back and forth, and really get the problem identified in your marketing. Don't make this mistake.

You want to get people's attention and you start talking about the problem that they have and how you understand it, you're going to be doing that. You're going to be getting the attention. Hope this episode's been helpful. And if you want to get more of an idea of this kind of stuff, it's all in the book that I just published, "Five Social Media Mistakes Your Business Should Avoid." It's on Amazon and Kindle. I'm going to be sharing a few things in the next episode about the second mistake. We'll get to that in the next episode. Well, listen, that's all for this episode. Thanks always for listening to the Bricks-To-Clicks Marketing Podcast, where we help you market your business without feeling overwhelmed. You can get the downloads and show notes and much, much more for all the episodes for the podcast, just by going to our Facebook page. Just search for Bricks-To-Clicks Marketing.

If this has been helpful, I hope you can start identifying the problem that you solve for your customers and the losses they're experiencing and start talking about that at it and how you can help them avoid that. You're going to find people are going to connect with you a lot faster. I hope you avoid that mistake in your social media marketing. Thanks for being with me. And I hope you'll join me in the next episode where we start talking about mistake number two. And I'll tell you more about that in the next episode. Thanks again.