Stuck? Time to Improv! The Startup Launchpad

Bridget K. Brown - Get Your Story Right


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https://www.StoryMattersCompany.com

https://www.MyStory911.com

Bridget K. Brown from StoryMatters tells New Businesses how to Get Your Story Straight

Storytelling in Business and Wall Street

Bridget K. Brown from Story Matters discussed the importance of storytelling in business, particularly in preparing for quarterly calls with Wall Street. She emphasized the need to find the right story amidst data and to understand the 'why' behind a business decision. Bridget also highlighted the significance of a business's 'why' in connecting with their target audience. Mary Scott from BusinessRiff facilitated the discussion and agreed on the importance of storytelling in engaging audiences and initiating Q&A sessions.

Combining Business and Community Organization

In the meeting, Bridget discussed her client's successful business model that combined food with community organization. Mary and Bridget also discussed the importance of understanding the 'why' behind a business idea and how it can evolve over time. Bridget shared her approach to crafting elevator pitches and networking speeches, emphasizing the use of questions to engage the audience.

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Stuck? Time to Improv! The Startup LaunchpadBy Mary Scott