https://blkunicrn.com

Joshua Blackwell from BLK UNICRN talks about immersive marketing experiences

Immersive Experiences for Sales Enablement

Mary Scott interviewed Josh Blackwell from BLK UNICRN about immersive experiences, which combine technology, storytelling, and interactivity to create engaging audience participation. Joshua explained that immersive experiences can take various forms, including virtual reality, augmented reality, and location-based activations, and provided examples such as sales enablement training and interactive slide decks for startups. He highlighted how these experiences can help sales teams understand customer pain points and create memorable investor presentations, emphasizing the importance of capturing attention within the first 13 seconds.

Next steps

• Startups to consider incorporating immersive experiences into their marketing toolkit.
• Startups to explore the possibility of creating immersive slide decks for investor pitches.
• Interested parties to contact Josh Blackwell from Black Unicorn for more information on immersive experiences.
• Startups interested in improving their chances of success to book a call with Mary Scott at https://businessriff.com

https://firstinsights.com

Lon Taylor from First Insights talks about the Why & How of UX Market Research

UX Research for Startup Success

Mary Scott discussed the importance of user experience (UX) and customer experience (CX) research for startups with Lon Taylor from First Insights. They explored why such research is crucial, including understanding user needs, validating target markets, and ensuring product relevance. Lon suggested using qualitative research methods like interviews and surveys, emphasizing the value of depth and detail in user feedback. He also highlighted how UX research can help startups save time and money, attract funding, and refine their offerings.

Market Research for Startup Success

Mary and Lon discussed the importance of market research for startups, sharing examples of projects that failed due to lack of user testing and proper execution. Lon emphasized the value of usability testing and case studies, even for companies with significant investments. They agreed that Lon would provide a one-page guide for startups on market research, which Mary would share with her audience.

UX Research Tips for Startups PDF https://businessriff.com/documents/2025/07/ux-research-tips-for-startups.pdf/

Donna Loeffler from Mind Your Heart Marketing talks about Messaging for Engagement

Mary and Donna discussed the critical role of clear and effective messaging for startups, with Donna sharing her foolproof elevator pitch formula and custom GPT tool for message refinement. They explored the importance of specific language, painting vivid pictures, and focusing on target audience problems. Donna also highlighted the value of message testing and feedback, mentioning her monthly workshop where participants can practice their pitches in a supportive environment.

Donna emphasized the need to be specific, use language that paints a picture, and focus on the biggest problem of the target audience. She introduced her "foolproof elevator pitch formula" and a custom GPT tool to help refine messages. They also talked about the value of testing and tweaking messages, as well as getting feedback from potential customers. Donna mentioned her monthly "What to Say" workshop where participants can practice their elevator pitches in a safe environment.

https://donnaloeffler.com

George Ochieng Adongo from ATS talks about Funding Challenges for Startups

Startup Funding and Investor Challenges

Mary and George discussed challenges startups face in securing funding, with George highlighting location as a significant barrier due to investor blacklists in certain regions. He advised startups to focus on investors in the US for easier due diligence and emphasized the importance of a diverse, experienced, and trustworthy team to attract investors. George also stressed the need for startups to clearly define their funding needs, passion for their project, and expected timeline for return on investment, suggesting a preference for a longer-term approach over quick exits.

Discovery call: https://calendly.com/preferredmotivators/30min

Connect on X: @GeorgeAdon96301

https://www.barbaradaoust.com

Barbara Daoust from Success Mindset talks about Avoiding Procrastination

Overcoming Procrastination Strategies

Mary and Barbara discussed strategies to overcome procrastination, highlighting that the brain often defaults to familiar neural pathways due to fear and energy conservation. Barbara emphasized the importance of awareness and "brain hacks," such as stepping into fear and resistance, to break out of comfort zones and avoid procrastination. She also referenced techniques like the Mel Robbins 5-4-3-2-1 method to counteract rationalizations and excuses. Mary noted that procrastination can be particularly harmful for startups by hindering client acquisition and revenue generation.

Transforming Habits Through Awareness

Barbara discussed her approach to habit change, focusing on transforming two habits at a time over a 30-90 day period. She shared specific techniques including using visual cues like glasses and paper clips to track progress, and relabeling exercise time as business meetings to avoid social commitments. Barbara emphasized the importance of awareness and immediate action, noting that simply saying "do it later" would trigger her to complete tasks immediately, even if she was in a hurry.

Accountability and Cognitive Health Strategies

Barbara discussed the importance of commitment and accountability in achieving personal goals, emphasizing the value of having an accountability partner or coach. She highlighted the benefits of stepping outside one's comfort zone and the joy of completing tasks, while Mary suggested delegating tasks when needed. Barbara shared her experience with mindfulness apps and brainwave entrainment for managing the inner critic, and both speakers agreed on the importance of daily challenges and new experiences to prevent Alzheimer's and boost cognitive health.

Success Mindset Group https://www.facebook.com/groups/successmindsetmastery4u

https://thedebmethod.com/goalswithdeb/

Debra Eckerling from The D*E*B Method talks about Mission and Tagline for Startups.

Crafting Effective Mission Statements

Debra and Mary discussed the importance of mission statements for startups and businesses. Debra explained that a mission statement should be concise and align with personal goals and passion. She suggested using brainstorming techniques and creating a tagline to effectively communicate the mission. Debra emphasized the role of passion in defining one's mission and provided tips on simplifying and focusing mission statements.

Mission and Tagline for Startups

Mary and Debra discussed the importance of having a clear mission and tagline for startups to succeed. Debra emphasized the need to know oneself and one's business thoroughly, as this serves as a compass for decision-making and attracts opportunities. They agreed that involving the team in the process of defining the company's mission and tagline can enhance productivity and alignment. Mary encouraged startups to book a call with her to further their success.

Next steps

• Startups to define their mission statement and tagline, ensuring they are concise and authentic.
• Startup teams to engage in brainstorming sessions to develop and refine their company's mission and tagline.
• Startup leaders to encourage team members to create individual mission statements and taglines for their roles within the company.
• Entrepreneurs to practice "directed journaling" for 15 minutes, 3-5 times, to explore their passions and next steps for their business.
• Startups to evaluate opportunities against their mission statement to ensure alignment before pursuing them.

website: https://thedebmethod.com

52 Secrets for Goal-Setting and Goal-Getting: https://www.amazon.com/52-Secrets-Goal-Setting-Goal-Getting-Focused/dp/168481717X/

Your Goal Guide: https://www.amazon.com/Your-Goal-Guide-Planning-Achieving/dp/1642501506?ref_=ast_author_dp

LinkedIn: https://linkedin.com/in/coastbunny

YouTube: https://youtube.com/@thedebmethod

http://theartofrelationshipping.com/

Michelle Hoffmann from The Art of Relationshipping talks about How to have a good relationships with your Co-Founder, Banker, IT person

Building Strong Team Alignment

Mary and Michelle discussed the importance of building strong relationships with team members and co-founders to ensure alignment with a business's mission and vision. Michelle emphasized the need to acknowledge and balance individual strengths and weaknesses, highlighting her book "The New Management BluePrint" as a resource for achieving this. She advised acknowledging team members' values and ensuring everyone understands their role in achieving the business's goals, which leads to personal and team success.

Adapting Communication for Diverse Audiences

Mary and Michelle discussed the importance of adapting communication styles to different audiences, such as co-founders, bankers, and IT professionals. Michelle emphasized the value of understanding and respecting diverse perspectives and skills, and advised against attempting to fit others into roles outside their expertise. They also explored the dynamics of professional and personal relationships, highlighting the need for open communication and the avoidance of "future casting" to truly understand others. Mary encouraged attendees to book a call with her for further support and to join the next session.

The New Management BluePrint: https://www.amazon.com/gp/product/B086P8HWCW/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

Website: https://Theartofrelationshipping.com

Facebook: https://www.facebook.com/Relationshipping101

Instagram: https://www.instagram.com/theartofrelationshipping/

Twitter: https://https://twitter.com/Mishhoffmann

LinkedIn: https://www.linkedin.com/in/michellebroslerhoffmann/

https://www.cortexstl.org/sq1/

Ben Molina from Square ONE talks about boot camps, incubators and accelerators for Startups

Startup Programs: Boot Camps, Incubators, Accelerators

Mary Scott interviewed Ben Molina from Square One to discuss the differences between boot camps, incubators, and accelerators for startups. Ben explained that incubators are for idea-stage businesses, accelerators for established businesses seeking rapid growth, and boot camps fall in between, offering support for already established businesses that need to grow. He described Square One's programs, Square One Ignite and Square One Boot Camp, which provide guidance on market validation, business fundamentals, and pitch deck development. Ben mentioned that Square One's programs have fees but offer scholarships, and he highlighted the supportive St. Louis small business ecosystem. Accelerators have no fees & provide funding in addition to education & other opportunities, however it is highly competitive to get into one. Mary encouraged viewers to find help at their libraries to research local programs and join pitch events like Pitch STL.

https://suzanneshpall.com

Suzanne Shpall from Suzanne Shpall Consulting with advice on where to spend the first money on your new business.

Startup Fund Allocation Strategies

Mary and Suzanne discussed the challenges and strategies for startups when allocating their first funds. Suzanne emphasized the importance of focusing on activities that validate product-market fit and drive traction, such as creating a minimum viable product (MVP) and conducting market research. She introduced the "3 S's" framework—Structure, Safety, and Signage—to guide early spending decisions. Mary highlighted the value of boot camps and strategic partnerships for skill gaps, while Suzanne recommended free resources like Sparktoro for market research. They also stressed the necessity of legal and operational setup, insurance, and a strong online presence for credibility and scalability. TO DO NEXT:

• Startups to prioritize spending on validating product-market fit or directly driving traction.
• Startups to invest in creating a Minimum Viable Product (MVP) for testing with real customers.
• Startups to focus on strategic marketing, key hires, or tech improvements that shorten the path to sustainable revenue.
• Entrepreneurs to consider attending startup business boot camps or workshops to gain necessary skills.
• Startups to conduct market research and test potential customers for product validation.
• Entrepreneurs to utilize free resources like Sparktoro for social listening and demographic insights.
• Startups to set up proper business structure, including legal entity, basic contracts, and accounting systems.
• Product-based startups to allocate budget for insurance, quality testing, and regulatory compliance.
• All startups to create a clear and informative website explaining their business and unique value proposition.

Book a free call with Mary Scott https://calendly.com/businessriff/15min

http://www.traverstraining.com/

Rhonda Travers from Travers Training on Attracting Talent

Startup Talent Attraction Strategies

Mary and Rhonda discussed attracting talent for startups, focusing on the employee lifecycle from hiring to retirement. Rhonda emphasized the importance of a clear digital presence, particularly on LinkedIn, to attract Gen Z candidates who expect instant gratification. She advised startups to clearly communicate their purpose, mission, and values across all platforms. Mary noted that for many startups, the first hire might be a virtual assistant or someone to create the website, and Rhonda agreed that a professional LinkedIn profile should be a priority before building a website.

Optimizing Virtual Assistant Hiring Practices

Mary and Rhonda discussed hiring practices, focusing on the importance of clearly defining roles, expectations, and purposes for virtual assistants or any new hires. Rhonda emphasized the need for documented job descriptions, structured interview processes, and behavior-based questions to ensure alignment between the candidate's skills and the organization's needs. She highlighted common mistakes, such as impulsive hiring and lack of clarity, which can lead to poor hiring decisions and employee turnover. Mary acknowledged these points and expressed interest in developing targeted interview questions. Rhonda offered to have a strategy session with any viewer to further discuss interview design and action items.

Book a free session with Rhonda https://calendly.com/traverstraining/30min

Book a call with Mary https://calendly.com/businessriff/15min