The strategic importance of data is well-known across the D&M industry. But while many companies collect huge amounts of data, it can be hard to know how to process it effectively. In this episode, Asif Moghal speaks with Rob Marchant, CEO of MarchantCain Design Ltd., and Tom Jones, Senior Solution Architect Manager at Amazon Web Services, to explore how data can be collected and used to enact effective change in your company.

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