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Bridging Offline and Online Marketing with CMO Andrea Kayal
On this episode of The Intelligent Inbound® Podcast, Jen talks with Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.
In her role as a marketing leader, Andrea is and has been responsible for go-to-market execution and growth, and she has over two decades of experience.
Jen and Andrea discuss:
- Affiliate marketing
- Push marketing tactics
- How to properly run an experiment
- How the give mentality works for Andrea's organization
- And more!
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By Jen Spencer
5
11 ratings
On this episode of The Intelligent Inbound® Podcast, Jen talks with Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.
In her role as a marketing leader, Andrea is and has been responsible for go-to-market execution and growth, and she has over two decades of experience.
Jen and Andrea discuss:
- Affiliate marketing
- Push marketing tactics
- How to properly run an experiment
- How the give mentality works for Andrea's organization
- And more!