Everything Clicks

Bridging the Experience Gap Between Customer Expectations and Reality: Q&A with Shamir Duverseau


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Shamir Duverseau is the Managing Director and host of the Everything Clicks podcast.

In this special Q&A episode, he tackles audience questions about the biggest challenges in digital customer experience.

From demonstrating the value of post-click optimization to building experimentation cultures and implementing AI, Shamir shares practical advice on bridging the gap between what customers expect and what organizations can deliver:

  • Actionable strategies for personalization with limited resources

  • Systematic experimentation using the RITA framework

  • How to align marketing, product, and IT teams for successful digital transformation

And much more.

=== Connect with Shamir:

  • LinkedIn: https://www.linkedin.com/in/shamirduverseau/

  • Website: https://www.smartpandalabs.com

=== About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert.

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/

🌐 Smart Panda Labs: www.smartpandalabs.com

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Everything ClicksBy Shamir Duverseau