Jenni Ruiz leads marketing and PR at Transfix, where she helps a freight tech company build trust in one of the most competitive industries out there.

In this episode, Jenni breaks down how to market through a major pivot without losing credibility, why transparency builds trust faster than hype, and how “post-click” becomes a full-lifecycle system, from lead to onboarding to daily usage.

You will hear:

- How Transfix changed its message fast after moving from brokerage to freight tech

- Why trust in freight requires speaking the customer’s language (not generic SaaS messaging)

- How alignment across sales, product, and engineering keeps deals moving and customers adopting

Learn how to position through change, build proof when buyers can’t go public, and design a relationship-first experience that scales in privacy-heavy markets.

=== Connect with Jenni:

- LinkedIn: https://www.linkedin.com/in/jenni-ruiz/ 

- Transfix website: https://transfix.io/ 

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Anthony Cadieux, VP of Performance Marketing at AdventHealth, leads enterprise-scale digital strategy across 50+ hospitals and 1,200+ care locations, spanning digital media, CRM, analytics, and contact center strategy.

In this episode, Anthony explains why healthcare digital marketing must start with a patient’s emotional state, how regulation can push better creativity, and why marketing and consumer experience work best as one system.

You will hear:

- What marketers often miss about healthcare journeys (multiple audiences, high emotion, complex payers)

- How AdventHealth approaches personalization with permission—and avoids “creepy” targeting

- How to align marketing promises with operational reality so trust holds up after the click

Learn practical strategies for building systems that scale while keeping trust and humanity at the center.

=== Connect with Anthony:
- LinkedIn: https://www.linkedin.com/in/anthonycadieux/
- AdventHealth: https://www.adventhealth.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Kate Ross, Marketing & Creative Director at Centric, explains why brand isn’t “design polish.” It’s a living system that builds trust, reduces risk, and shapes every post-click decision.

In this episode, Kate breaks down how brand equity gets built across digital, physical, and human touchpoints, and why internal culture is inseparable from external credibility, especially in high-stakes B2B environments like construction.

You will hear:

- Why brand is a “living, breathing entity,” not a logo, palette, or website refresh

- How post-click trust signals work when the sales cycle is long and the risk is high

- How Centric activated employees as brand ambassadors after becoming an ESOP

Learn how to build confidence (not just clicks) and create a brand ecosystem that earns repeat business through consistency, clarity, and trust.

=== Connect with Kate:

- LinkedIn: https://www.linkedin.com/in/kate-ross-62245517/

- Centric website: https://centric.build/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Monica Hand is the Director of Marketing at the USTA, where she works at the intersection of digital strategy, data, and cross-functional collaboration to support the long-term growth of tennis as a sport.

In this episode, Monica explains why strong digital experiences don’t start with tools, but with people, alignment, and shared definitions of success. She breaks down how to build digital foundations without overcomplicating them and how to balance long-term strategy with day-to-day execution.

You will hear:

- Why digital transformation starts with internal alignment, not technology

- How to define success metrics before investing in tools or platforms

- How data helps resolve subjectivity and refocus teams on the customer

Learn how market research has reshaped Monica’s approach to lifecycle marketing, why cross-functional collaboration is essential to post-click CX, and how to lay strong foundational elements across all customer touchpoints.

=== Connect with Monica:
- LinkedIn: https://www.linkedin.com/in/monicahand/

- USTA website: https://www.usta.com/en/home.html

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Greg Bucko is a Data Product Partner at Regions Bank. He’s spent 25 years turning raw data into better business decisions. From early analytics roles to leading data product strategy, he’s seen every stage of the data maturity curve, and knows why most companies still struggle to extract real value.

In this episode, Greg explains why data fundamentals still matter in the age of AI, how communication and storytelling make analytics actionable, and why creativity might be the most underrated skill in data leadership.

You will hear:

- Why strong data governance is still the foundation of AI success

- How organizational silos, and not technology, block data maturity

- Why “understanding money flow” is as critical as model building

Learn how to evolve from dashboards to decisions—and build data practices that drive confidence, not confusion.

=== Connect with Greg:

- LinkedIn: https://www.linkedin.com/in/gbucko/

- Website: https://www.regions.com/personal-banking

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Owen Wible, Senior Director at Cornerstone Caregiving, sits at the intersection of operations and marketing in one of the most emotionally intense B2C categories: senior home care.

In this episode, Owen shares how to design digital journeys for people in crisis states, why “assumed knowledge” breaks trust fast, and how aligning marketing promises with operational reality protects credibility when the stakes are high.

You will hear:

- Why senior-care buyers show up overwhelmed, and how that should shape the first click

- How to bake compassion into structure: clearer choices, fewer steps, faster paths to help

- How ops + marketing alignment prevents overpromising and protects trust

Learn how the post-click experience can either steady the families in moments of fear, urgency, and confusion with clarity or push them away with friction and insider language.

=== Connect with Owen:

- LinkedIn: https://www.linkedin.com/in/owenwible/

- Cornerstone Caregiving: https://cornerstonecaregiving.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Sanjay Mayar is a performance marketing executive with 15+ years across acquisition, growth, analytics, and digital strategy, who helps teams unify media strategy and post-click experience by tightening measurement and reducing “conversion leaks.”

In this episode, Sanjay explains why most marketing programs fail after the click, how to shorten long conversion journeys by adding measurable milestones, and where AI genuinely improves performance without replacing human judgment.

You will hear:

- Why strong ads still fail when the landing page, tracking, or nurture system is weak

- How to measure long, complex journeys by introducing milestone conversions (not guessing)

- How AI supports performance marketing in two ways: LLM copilots + platform-level optimization

Learn how to scale performance marketing without wasting spend, how to package reporting for executives, and how to use AI as a validator and operator.

=== Connect with Sanjay:

- LinkedIn: https://www.linkedin.com/in/smayar 

- Website: https://www.imajery.com/ 

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Lauren Burges is a Strategic Customer Success Manager at Contentsquare. She works with enterprise teams on post-click optimization through experience analytics, bringing an end-to-end view shaped by retail, site operations, and customer experience measurement.

In this episode, Lauren explains how high-consideration “grudge purchases” amplify every doubt in the journey, why teams get siloed around different definitions of website success, and how to build a business case for the unglamorous work, like errors, bugs, UX debt, and broken flows, that quietly destroy outcomes.

You will hear:

- How to stay focused on business success when analytics creates endless rabbit holes

- Why sharing data is not enough and why teams need help interpreting it

- How to quantify the cost of errors and friction (even without expensive tooling)

Learn how to move from “we have the data” to “we know why this is happening” and turn that insight into fixes that impact revenue, cost, and customer trust.

=== Connect with Lauren:

- LinkedIn: https://www.linkedin.com/in/laurenburges/

- Contentsquare website: https://contentsquare.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

James Hatfield, Chief Revenue Officer at LiveSwitch, has built his career around blending practical technology with real human connection. First as a contractor and entrepreneur, and now as a leader shaping how brands use real-time video and AI to remove friction in high-intent customer journeys.

In this episode, James shares why immediacy matters more than ever, how video builds trust at critical decision moments, and why AI should act as a co-pilot rather than replace the human element.

You will hear:

- How “race to the face” improves conversion by resolving doubt in real time

- Where AI enhances sales and service interactions — and where humans are still essential

- Why transparency, documentation, and value-building drive retention and recurring revenue

Learn how to combine AI, video, and human expertise to create clear, confident customer journeys, and what enterprise leaders can apply across industries to strengthen trust and reduce friction.

=== Connect with James:

- LinkedIn: https://www.linkedin.com/in/james-hatfield/

- LiveSwitch website: https://www.liveswitch.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Rohit Vasudeva is the Senior Director of Partnerships and Customer Success at PocketPills. He’s spent a decade simplifying operations, fulfillment, and customer journeys across healthcare and digital commerce.

In this episode, he shares how healthcare brands can scale digital experiences without creating more complexity and how cross-functional alignment helps teams execute with speed and precision.

You will hear:
- Why simplifying backend workflows is the key to delivering the digital experience customers expect

- How healthcare teams can balance compliance, accuracy, and operational speed

- What alignment looks like when tech, operations, service, and partnerships share one definition of success

Learn how to reduce friction, build systems that scale safely, and design healthcare experiences that earn trust without slowing down innovation.

Connect with Rohit:

- LinkedIn: https://www.linkedin.com/in/rohitvasudeva80

- PocketPills: https://www.pocketpills.com

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com