Shamir Duverseau is the Managing Director and host of the Everything Clicks podcast.

In this special Q&A episode, he tackles audience questions about the biggest challenges in digital customer experience.

From demonstrating the value of post-click optimization to building experimentation cultures and implementing AI, Shamir shares practical advice on bridging the gap between what customers expect and what organizations can deliver:

• Actionable strategies for personalization with limited resources

• Systematic experimentation using the RITA framework

• How to align marketing, product, and IT teams for successful digital transformation

And much more.

=== Connect with Shamir:

• LinkedIn: https://www.linkedin.com/in/shamirduverseau/
  
  
• Website: https://www.smartpandalabs.com

=== About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert.

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/

🌐 Smart Panda Labs: www.smartpandalabs.com

Seasoned lifecycle marketing expert Cat Covert reveals how brands can break free from the discount hamster wheel and build stronger, more sustainable customer relationships.

She explains that marketers are missing massive opportunities by limiting their efforts to post-purchase messages. Instead, Cat shares how to use customer data to create personalized experiences across the entire journey, from first click to repeat purchase.

She also explains the critical role of tech stack integration, how to avoid wasting spend on outdated ads, and what AI is (and isn’t) good for in real-world marketing ops.

Learn how smart marketers extend every acquisition dollar’s value by syncing real-time data back to media channels.

What you’ll learn:

- Why lifecycle marketing actually starts at the first ad (not the first email)

- How overusing discounts erodes brand value and leads to customer “deal addiction”

- The most overlooked tactic for increasing ROI on acquisition spend

- Key ways to use AI to save time and segment more effectively

- Why tech stack compatibility and team alignment matter more than fancy tools

- How to use real-time data to personalize CXs without burning your budget

=== Connect with Cat:

- LinkedIn: www.linkedin.com/in/catcovert

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert.

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/

🌐 Smart Panda Labs: www.smartpandalabs.com

Vijay Chittoor is co-founder and CEO of Blueshift.

In this episode, he shares how brands can break free from siloed customer engagement using his "Three D's" framework.

From his experience building companies acquired by Groupon and Walmart, Vijay reveals:

- How to implement AI-driven decision-making in marketing

- Why customer engagement should be cyclical, not linear

- How to orchestrate personalized experiences across every touchpoint

Learn how to build "data artist" marketing teams, why thinking in flywheels beats funnels, and practical steps for getting started with AI without perfect data.

=== Connect with Vijay:

- LinkedIn: https://www.linkedin.com/in/vijaychittoor/

- Website: https://blueshift.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/

🌐 Smart Panda Labs: www.smartpandalabs.com

Ravi Chandramouli is the Director of Solutions Engineering at Smart Panda Labs.

In this episode, he exposes the hidden complexities behind marketing tools that promise drag-and-drop simplicity and reveals when these tools work, when they fail, and how to avoid costly mistakes:

- When low-code/no-code platforms empower marketers vs. when they create technical debt and security risks

- How to make smart build vs. buy decisions by understanding the true costs of custom development and enterprise software

- Practical frameworks for improving communication between marketing and IT teams to avoid costly misalignment

Learn the real considerations behind build vs. buy decisions and how the future of marketing requires technical fluency without becoming an engineer.

=== Connect with Ravi:

- LinkedIn: https://www.linkedin.com/in/ravi-chandramouli/

- Website: https://www.smartpandalabs.com

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Chris Pilsner is Executive Director of Relationship Management & Digital Experience at UMass Amherst., 

In this episode, she shares her proven strategies for breaking down organizational silos and driving digital transformation in the higher education space. 

Drawing on 15+ years of experience in major advertising agencies and a deep academic background, Chris reveals:

- How she navigates change management challenges

- Builds cross-functional alignment around major CRM initiatives

- And balances student expectations with institutional constraints.

Learn her approach to managing email overload that impacts student success, maintaining student-centric focus through cross-functional collaboration, and more.

=== Connect with Chris:

- LinkedIn: https://www.linkedin.com/in/cfoleypilsner/

- Website: https://www.umass.edu

=== Resources:

UMass IT strategic plan: https://www.umass.edu/it/strategic-plan

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Pedro Araujo, Chief Marketing Officer at Orlando City SC and Orlando Pride, shares his data-driven approach to creating authentic fan experiences.

Learn how he balances emotional connection with performance metrics, builds marketing tech stacks on limited budgets, and creates consistent experiences for fans across multiple touchpoints.

Pedro offers advice on how to leverage fan feedback and optimize conversion funnels, highlighting the importance of representing local culture while competing as a challenger brand in professional sports.

Visit Myrtle Beach's VP of Marketing, Stuart Butler, reveals how shifting from paid advertising to owned content and branded entertainment delivers a better ROI while creating authentic connections with travelers. Learn how an innovative approach to accessibility initiatives and storytelling bridges the experience gap between what travelers expect and what destinations typically deliver. Discover practical strategies for using AI in travel marketing, transforming audiences into advocates, and measuring the real impact of authentic content.

Webtrends Optimize’s Commercial Director Stuart Rex reveals the $240 billion disconnect between ad spend and post-click optimization — and why this imbalance is costing marketers conversions. Learn how Google’s increasing focus on landing page quality creates an opportunity to reduce ad costs while improving results and tested, practical approaches to experimentation without getting overwhelmed. Get a step-by-step playbook for optimizing your landing pages and discover how to identify your “North Star” metric.

Salesforce Technical Architect Director, Tom Leddy, reveals why data silos and legacy systems are undermining customer experiences and how to fix them. Learn the key steps for building a cohesive data strategy before you implement AI, why technical and marketing teams must bridge communication gaps, and practical approaches to demonstrate direct ROI from quality data initiatives. Find out how to evolve from outdated legacy systems to modern, integrated architectures that power personalized CX.

Smart Panda Labs’ Principal Consultant, Tu Nguyen, breaks down the key framework for creating a successful experimentation program with real business impact. Learn why embracing failure is critical for innovation, how to align cross-functional teams around shared goals, and what role AI will play in accelerating experimentation velocity. Get practical approaches to start small, measure what matters, and create a sustainable culture of testing that connects directly to business outcomes.