Joshua Knapp is the SVP of Client Partnerships at Super League. With over 15 years of experience, he offers insight into why gaming is no longer a niche channel, but a universal engagement layer brands can’t afford to ignore.

He shares what separates successful immersive experiences from failed ones, how to close the education gap for marketers, and why playable media impacts the full funnel — not just awareness.

You will hear:

- Why “playable media” changes how brands think about awareness, engagement, and conversion

- What separates authentic, high-performing gaming activations from brand-first failures

- How legacy brands can enter immersive environments safely with a crawl–walk–run strategy

Learn how to show up where people already play, design experiences that feel natural rather than forced, and help your brand drive measurable impact inside the world’s most engaging digital spaces.

=== Connect with Joshua:

- LinkedIn: https://www.linkedin.com/in/josh-knapp-76a60921/

- Website: https://www.superleague.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com