Sanjay Mayar is a performance marketing executive with 15+ years across acquisition, growth, analytics, and digital strategy, who helps teams unify media strategy and post-click experience by tightening measurement and reducing “conversion leaks.”

In this episode, Sanjay explains why most marketing programs fail after the click, how to shorten long conversion journeys by adding measurable milestones, and where AI genuinely improves performance without replacing human judgment.

You will hear:

- Why strong ads still fail when the landing page, tracking, or nurture system is weak

- How to measure long, complex journeys by introducing milestone conversions (not guessing)

- How AI supports performance marketing in two ways: LLM copilots + platform-level optimization

Learn how to scale performance marketing without wasting spend, how to package reporting for executives, and how to use AI as a validator and operator.

=== Connect with Sanjay:

- LinkedIn: https://www.linkedin.com/in/smayar 

- Website: https://www.imajery.com/ 

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com