Starting a new website or marketing project can be overwhelming, especially when you’re juggling mission, brand, voice, and messaging, all critical pieces that need to align perfectly for success.

Beth Knaus, award winning copywriter and brand messaging consultant, helps confident entrepreneurs discover their unique voice and craft compelling content that attracts their ideal clients.

In this episode, Beth and Kristi discuss the common challenges business owners face when moving from branding to marketing execution, including the important gap between brand assets and website copy.

They explore why finding your authentic voice is key, and why strategic copywriting isn’t something to shortcut with generic AI or cookie-cutter templates.

This episode delivers:

• Why your homepage hero section is your make-or-break moment, and why less is often more
• How to differentiate branding work from marketing strategy and execution
• The vital importance of clear, authentic messaging that connects with your ideal client
• Why many entrepreneurs struggle with messaging because they copy others instead of trusting themselves
• How to find your voice by deeply listening to yourself and reflecting on your unique business story
• What it really takes to write website copy that converts, including best practices and common pitfalls
• Guidance on when and how to invest in branding, design, and messaging to get the best ROI
• Why marketing and websites are always evolving, and why iterative improvement is a must

Connect with Beth Knaus:

• Website: https://www.thatsaspade.com/
• LinkedIn, Instagram, Facebook: Beth Knaus

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com