William Velazquez is the founder of Hard Jewelry, a brand based out of Ogden, Utah that's making the hardest jewelry in the world. We spoke with Will about his experience starting the brand out of his basement in 2017 to now running a multi-million dollar company, hiring his brother, dad, and some of his best friends, and having one of the strongest communities of supporters in the world. In addition, Will also spoke about some of the things he's learned along the way that allowed his business, community and team to thrive, advice for other up and coming brand & business owners, and what we should expect to see from Hard Jewelry in the future.