Brie Reis, CEO of Elite Roofing & Solar, reveals her journey from admin to industry leader.
She breaks down the realities of roofing, innovation, leadership, and empowering women in the trades.
If you’re scaling a service company, this episode shows what modern growth really looks like.

Brie Reis, CEO of Elite Roofing and Solar, shares her rise from administrative employee to visionary leader in the roofing industry. She discusses the importance of hard work, decisiveness, and developing people from within while highlighting the growing role of women in leadership and the trades. Brie explains key industry trends—including technology adoption, AI, financing shifts, and sustainable growth models—while shedding light on the balance required to run a thriving company and a large blended family. She also looks ahead to expanding The Roofing Academy to help roofing companies build more resilient, scalable businesses.

• Brie emphasizes the importance of hard work and decisiveness in achieving success.
• She highlights the role of family support in her journey to becoming CEO.
• Brie discusses the significance of empowering women in leadership roles within the trades.
• The roofing industry faces challenges but also opportunities for growth and innovation.
• Brie advocates for a shift towards retail financing in the roofing market.
• She shares insights on the importance of building a sustainable business model.
• Brie believes in the value of technology adoption in the trades, particularly AI.
• The company prioritizes a family-oriented culture, treating clients like family.
• Brie balances her leadership role with family life, emphasizing teamwork with her husband.
• She envisions expanding The Roofing Academy to educate and support other roofing companies.

00:00 Brie's Journey to CEO
04:15 Scaling and Growth Strategies
06:37 Developing Talent from Within
08:51 Industry Trends and Challenges
12:35 Financing and Retail Shifts
14:45 Sustainable Growth and Diversification
21:10 The Importance of Women in Leadership
24:31 Technology Adoption in Roofing
28:07 Technology Adoption and Bottlenecks
30:45 Differentiation and Customer Relationships
34:58 Leadership and Personal Vision
38:43 Balancing Work and Family Life
40:34 Future Vision: The Roofing Academy

"We pray for hail."
"We empower them."
"We are a team."

leadership, roofing, women in trades, business growth, technology adoption, industry trends, customer experience, family balance, sustainable business, empowerment

🔗 Connect With Chris
LinkedIn: https://www.linkedin.com/in/scalewithchris/
Work With Five Fuse: https://www.fivefuse.com/

🔗 Connect With Today’s Guest
LinkedIn: https://www.linkedin.com/in/brie-reis-751b0573/
Website: https://elite-roofs.com/