Brent Thorson of Terrybear Urns and Memorials discusses how cremation businesses can better position themselves in a competitive, evolving market. Thorson highlights a disconnect between a funeral home's reputation for service and their visibility as cremation providers.

Emphasizing local relevance, Thorson aims to provide tools for firms to improve outreach, product presentation, and engagement. He underscores that cremation offers untapped potential for connection, service, and memorialization.