In this episode, Rich and Brigham Dallas discuss:

• How Hello Sugar became one of the fastest-growing beauty franchises in the U.S.
• The hiring strategies that ensure franchise success
• The role of data and predictive analytics in business decisions
• The power of building a brand around customer comfort
• Lessons in leadership, relationships, and structuring incentives for growth

Key Takeaways:

• Business growth doesn’t happen overnight. The best approach is like a hockey stick—a slow, deliberate build followed by rapid acceleration once the foundation is strong.
• "You have to stand for something different, and whatever you stand for has to add value to the world." Success isn’t just about doing what works—it’s about creating something meaningful that sets you apart.
• Hiring the right people is about more than just skills. Using personality assessments, such as the Predictive Index, helps identify employees who naturally excel in customer-facing roles.
• The smallest insights can shape an entire brand. By analyzing competitor reviews, one word stood out—comfortable—which became the foundation of Hello Sugar’s customer experience.
• Aligning incentives transforms management into leadership. A well-structured bonus system ensures that employees act like business owners, driving growth without constant oversight.

"Managing people is a lot easier if the incentives are aligned."— Brigham Dallas

About Brigham Dallas:

Brigham Dallas is the CEO and founder of Hello Sugar, one of the fastest-growing beauty franchises in the U.S., with over 100 locations opened in just three years. Hello Sugar is your go-to destination for expert Brazilian waxing, sugaring, and body waxing services. Their skilled estheticians provide a professional, painless, and comfortable waxing experience that keeps clients coming back. They pride themselves on cleanliness, efficiency, and customer comfort, delivering smooth results every time. 

Find them on Facebook and Instagram for updates, client reviews, and exclusive promotions.

Book today and discover why Hello Sugar is the best in waxing services! It hurts less here.

Connect with Brigham Dallas:

Website: https://www.hellosugar.salon

Facebook: https://www.facebook.com/hellosugar.salon 

Instagram: https://www.instagram.com/hellosugar.salon/ 

Connect with Rich Woo: 

Website: www.catalyst.nm.com

LinkedIn: www.linkedin.com/in/richwoo/

Instagram: https://www.instagram.com/rich_woo/?hl=en

Book: The Relationship Recession - https://a.co/d/dXlXd71

Email: [email protected]