Bright Lights: In Conversation with Leger

Bright Lights: In Conversation with Leger

By LegerBusiness
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Bright Lights: In Conversation with Leger episodes

  • Season 1, Episode 1 - Food Futures: A perspective from an insights and category management expert

    In this episode, hear from Joe Lyons-Rising, an Insights and Category Management expert with over 15 years in the CPG industry.  He has advised and managed on over 70 food and non-food categories during his time at Nielsen Canada, McCain Foods and most recently as Director of Customer Insights with Sofina Foods. Joe has vast category and shopper experience in the food industry working with such iconic brands as Janes, McCain, Mastro, Lilydale and President’s Choice. 

    32 min

About Bright Lights: In Conversation with Leger

From the publisher's feed

Leger, a full service marketing research firm, interviews thought leaders across various industries about different hot topics related to consumer trends, leadership and growth.