In this episode, I’m calling out three big myths that might be holding you back in your product-based business — just like they held me back in mine. Whether you're early in your journey or scaling to consistent sales, these myths can sneak in and make us feel stuck, confused, or even question our worth.

I’m sharing real experiences from growing QueenMee Accessories into a six-figure business — including the mistakes I made, the mindset shifts that changed everything, and what I wish I had known from day one. If you've ever thought "I just need more followers," or "does my business count as purpose-led," or "maybe my prices are too high" — this episode is for you.

Let’s bust these myths together and set you free to grow with confidence.

• Why more Instagram followers ≠ more sales, and what actually does create consistent income.
• How email marketing became my #1 sales driver — even when I was sending from a jam-covered kitchen table.
• The truth about pricing for profit vs. pricing for popularity — and why brave pricing attracts better customers.
• Why your business doesn’t have to “save the world” to be purposeful — and how creating joy and beauty is enough.
• Ways to give back sustainably, without compromising your income or wellbeing.

 Join the Priority List for 🎀Styled to Sell🎀

If you’re ready to grow your sales consistently, my new course Styled to Sell is launching soon.
Only 5 beta places will be available — join the priority list now to be the first to hear when doors open 🎊

💌 Resources Mentioned:

• 💻 Klaviyo Email Marketing – the tool I now use, helping me to generate 60% of my website sales through email marketing.
• 📥 Styled to Sell Course – Join the priority list here
• 🎁 Cancer Hair Care – the charity I donate QueenMee pieces to

💖 Connect with Me:

• Instagram: @amandawaterstone
• Website: queenmee.com
• Free resources: Linked in my Instagram bio

💖Join the priority list for my new course: Styled to Sell 💖

Be the first to know when the opportunity goes live!

What if your imagination could become your business strategy?

In this empowering episode, I’m pulling back the curtain on one of the most powerful tools I use daily to grow my fashion business, QueenMee Accessories: visualisation. Whether you’re dreaming of your first sale, your next big milestone, or building a brand that lights you up — your imagination is more powerful than you think.

I’m sharing:

• What visualisation really is (and why it’s not just for elite athletes!)
• How I used it to create this very podcast (yes — this one you’re listening to!)
• The deeply personal vision that’s driving me to take bold, brave steps — including my dream to join Amy Porterfield’s Millie Club
• How visualisation helped me create not just one, but two transformational digital programs: From Stuck to Sparkling and Styled to Sell
• And how you can start small — even just visualising getting through your to-do list — and build from there

Plus, I’ll walk you through my favourite visualisation practice: the Dream Jar — a beautiful way to make visualisation part of your everyday routine, even on the busiest days.

You’ll Learn:

• Why your brain responds physically to vivid imagination (yes, there’s science!)
• How to tell if a vision is aligned — or if it’s not right for you
• The difference between wishful thinking and powerful, belief-fuelled visualisation
• How to use your senses to make your dreams feel real (and actionable!)
• Why small visualisations can help you stop procrastinating and start doing

I'd love to hear about your visualisation journey. Tag me or send me a message on Instagram: @AmandaWaterstone 

And if you enjoyed this episode, please subscribe and leave a review — it helps this podcast grow and keeps the light shining for more creative business owners just like you.

Episode Summary:

Feeling invisible in your small business? You’re not alone. In this honest and practical episode I share my personal journey of growing my fashion accessories brand, QueenMee, from marketplace anonymity to being featured on This Morning, Elle, OK!, and more — all by harnessing the power of PR, press, and influencer collaborations.

Whether you're just starting out or ready to elevate your brand’s visibility, I'll walk you through how to get noticed without needing a huge budget — and why visibility is about more than just being seen; it's about building authority, connection, and momentum in your business.

What You’ll Learn:

• Why visibility feels hard for small business owners — and how to shift that
• The difference between product visibility and brand visibility
• How I used PR to build QueenMee’s authority from the ground up
• My strategy for writing press releases that get picked up
• How to build lasting relationships with journalists and influencers
• The power of timely storytelling and tying in to cultural moments like Royal Ascot or International Women’s Day
• Why PR boosts more than awareness — it supports SEO and long-term growth

Action Step:

Create a list of local press, radio stations, and online publications where you’d love your brand to be featured. Having that list gives you focus and motivation — and brings you one step closer to landing your ideal coverage.

 Connect With Me:

If this episode sparked ideas or gave you the nudge you needed, let me know!
 📩 DM me on Instagram @amandawaterstone – I'd love to hear your story.

✨ Stay Sparkling:

Loved this episode?
 Don’t forget to subscribe, leave a review, and share it with a fellow product-based business owner who’s ready to shine brighter.

In this no-holds-barred episode, I’m sharing the truth behind the sparkle — because no matter how glossy your business looks on the outside, we all have days where we feel like quitting. I open up about the reality of running pop-up shops (spoiler, it can be extremely tiring), moments of burnout, and the behind-the-scenes of QueenMee Accessories — and most importantly, how I’ve built resilience to keep going when things feel hard.

Whether you’re feeling stuck, drained, or just in need of a pick-me-up, this episode is here to help you find your spark again. I’m giving you four powerful ways to stay resilient and keep going, even when things may overwhelming or too hard.

In This Episode, You'll Learn:

• Why even the most passionate business owners feel like quitting sometimes — and what to do when it hits.
• The four resilience-boosting habits that keep me going through the toughest times:
  1. Crystallising Your "Why" – and how it can pull you through anything.
  2. Believing Your Success is Inevitable – and daily mindset shifts to support that. See Episode 11 for more work on this.
  3. Being Radically Kind to Yourself – mirror work, self-talk, and sugary rewards 🍰
  4. Taking a Break (without guilt) – and how rest helped me see new possibilities.

✨ Your Action Step:

Craft your "why" into a short, powerful phrase — one you can repeat daily to anchor your mindset.
 (Need help? Think: “She inspired women to believe in themselves.”)

💌 Connect with Amanda:

Let me know your biggest takeaway or what keeps you going on the tough days — I’d love to hear from you!
 📩 DM me on Instagram: @amandawaterstone

🎁 Free Goodies for You:

Want to build your confidence and visibility as a product-based business owner? Grab your free checklists and guides via the link in my Instagram bio!

p.s. l love this book, and mention it in this episode

"You are a badass at making money" by Jen Sincero

✨ Episode Summary:
In this revealing episode, I share the behind-the-scenes journey of growing QueenMee Accessories through the power of customer reviews. From hand-written notes and £50 startup funds to over 1,900 glowing 5-star reviews, I dive deep into the emotional and strategic value of reviews in building trust, driving sales, and creating genuine connection with your audience. Whether you're just starting out or ready to elevate your customer experience, this episode is packed with practical tips, inspiring stories, and encouragement to help you grow your product-based business.

📌 What You'll Learn in This Episode:

• Why reviews are your most powerful marketing asset—especially when you're just starting out
• How Amanda built trust with early customers through handwritten notes and storytelling
• The exact review-gathering systems she uses across Amazon, Etsy, and her own website
• Why photo reviews and personal responses deepen customer loyalty and boost credibility
• Tips for crafting review requests that feel natural and authentic (and actually get results!)
• How to maximise reviews at in-person events and pop-up shops
• Real customer feedback that brought a magical moment for Amanda —and confirmed she’s on the right path

💖 Highlight Quote:
"I want my customers to know they’re buying from a person, not a faceless brand. That connection is everything." – Amanda Waterstone

🛠 Resources & Links Mentioned:

• Follow Amanda on Instagram: @amandawaterstone
• Free guides and checklists to grow your product-based business – linked in Amanda’s bio
• Listen to the episode where Amanda shares how she started QueenMee with £50

📩 Join the Conversation:
Did this episode spark ideas for your own review strategy? DM Amanda on Instagram at @amandawaterstone – she’d love to hear from you!

📣 If you loved this episode…
Please subscribe, leave a review, and share it with a fellow creative entrepreneur. Your support helps spread the light and grow this community of brave-hearted business owners. ✨

Welcome to the podcast for creative entrepreneurs!

I'm Amanda Waterstone, of QueenMee Accessories, let me take you on a journey of self- belief. 

How would you approach the highs and lows in your journey, if you knew - for certain - that your dream business was just waiting to be connected to you? That it already existed?

This idea has been on my mind a lot recently, as I keep my goals for QueenMee in my sights. 

I'm grateful to already have a 6 figure business that I love, and this was once my big goal. 

Now that goal has come to pass, I hold the dream of a 7 figure business in my heart. 

In the early days of growing QueenMee - although I did have a belief that I would get to 6 figures - I was also crippled with anxiety and doubt.

😍 How would we approach things differently if we truly believed our success was inevitable? That it was only a matter of time, if we just kept trying?

💗 This week, I'd like you to imagine you're in a room and you know, for sure, that your dream business is behind a door.

There are 30 doors in the room. 

❔Do you give up when you open the first door and your dream is not behind it? 

🤲Absolutely not! You keep trying, and keep opening doors until you open the right one!

Instagram: @AmandaWaterstone

Are your sales feeling slow — or worse, stuck? In this episode of Bright Lips, Brave Heart, I’m sharing five of my go-to promotional strategies that you can use to drive sales in your product-based business right now.

These are tried-and-tested tactics I’ve used in my own six-figure fashion accessories brand to generate fast cash injections, shift stock, and engage loyal customers. 

Whether you're looking to hit a sales goal this month or just want to breathe new life into your offers, these ideas will get your creativity flowing and your checkout dings ringing.

Here’s what you’ll learn:

🛍️ The Secret Sale strategy that makes your customers feel like insiders
🎁 How a simple gift with purchase can increase order value overnight
📍 Why hosting an in-person event could be your most powerful visibility tool
✨ The magic of limited-edition bundles (and how to promote them properly)
📝 How a customer survey can spark conversation and bring in sales

Plus: sales psychology tips, and communication techniques that I've used successfully at QueenMee Accessories when promoting products.

📌 Resources Mentioned:

 📸 Follow me on Instagram: @amandawaterstone

💬 Connect with Amanda:

• Email: [email protected]
• Podcast: Bright Lips, Brave Heart — new episodes every Tuesday!

🎙️ About the Show:

Bright Lips, Brave Heart is the podcast for creative entrepreneurs building bold product-based businesses. Hosted by Amanda Waterstone — founder, mother, and visibility mentor — each episode is packed with practical strategies and honest stories to help you grow with courage and creativity.

Feeling isolated as a creative entrepreneur is more common than we admit. In this heartfelt episode, Amanda Waterstone shares a vulnerable chapter from her journey building a product business — from working alone in a cramped spare room to finding joy, motivation, and momentum in her small business through the support of accountability partners.

You’ll hear how her fashion business, QueenMee Accessories, evolved once she made space for connection, and why having someone to share the rollercoaster ride of entrepreneurship with can make all the difference.

What You'll Learn in This Episode:

• Amanda’s story of transitioning from full-time mum to full-time entrepreneur
• The emotional and practical challenges of working solo
• Why hiring a team member didn’t fill the gap she hoped it would
• How joining the Female Entrepreneur Association helped her find like-minded support
• The real impact accountability partners have had on her growth and mindset
• Tips for how you can find your own accountability partner(s)

Resources & Mentions:

• Join the Group Coaching Waitlist! 
• Female Entrepreneur Association (hosted by Carrie Green)
• Free guides and waitlist sign up also available via @amandawaterstone on Instagram

Call to Action:
🌟 Ready to stop going it alone? Start by reaching out to someone you admire in your space or explore networks like the FEA. Accountability might be the key to your next big breakthrough.

Are you thinking of trying Pop Up Shops in your product business, or do you already do them, and would like some tips to maximise your sales?

I've done 45 John Lewis Pop Up Shops in my business QueenMee Accessories, and I've had consistently high sales. I'd love to share my tips with you for maximising your Pop Up Shops and Craft Fairs!
 
This is the strategy that has helped me smash the 6 figure milestone in my fashion accessories start up. It's such a wonderful milestone to reach as an entrepreneur -whether you are a maker, a designer, or you sell other people's designs - Pop Up Shops can take you to the 6 figure mark and beyond. 

I'd really recommend that you give Fairs or Pop Up Shops a try in your small business. You'll learn so much in the process.

My friend's cider business: Artistraw Cider

To apply for a John Lewis Pop Up Shop, contact IndiePopUp

Get your Free Fairs Checklist on my Instagram page: @amandawaterstone

Do you get really excited about your plans for your small business, and put all of your energy into something, only to feel anxious about the outcome, and worried whether anyone will actually buy or engage?

This is something that I've struggled with time and again in growing QueenMee Accessories, and I'm still working on this area, to help me move forwards. 

In this episode for female entrepreneurs, I dive into some of the action I've taken at QueenMee that has left me feeling worried about the outcome, and a very memorable encounter with a giant fan, that surprisingly taught me a business lesson or two!

I'd highly recommend reading You are a Badass at Making Money, it's a brilliant book about mindset. 

On my instagram page I share lot of free resources to help you grow:

@amandawaterstone