Bright Nonprofit

In this episode, I talk with Coby Schoffman about how he started a nonprofit in Uganda with volunteers, Google Ads, a few boots on the ground and very little money. This is an inspiring, and educational, story about how to make an impact when resources are low.

If there is one thing nonprofits do a lot, it is look for funding. This funding comes in the form of grants, membership dues, corporate sponsorship, individual donors and, of course, crowndfunding.

In this episode, I talk with Devin Thorpe who is a motivational speaker, writer and holds an MBA from Cornell University. Devin believes that society is becoming more socially aware and that this leads to more opportunity for direct, peer-to-peer, fundraising.

Being able to affectively use email to market your nonprofit is becoming increasely important. And increasingly easy. Todays guest, Carlos Scarpero, talks with us about the basics of setting an email marketing campaign and strategy.

Obviously, this starts with a plan and a goal. It could be as simple as getting people to an upcoming event. Or more involved, like getting people to donate to your nonprofit.

Rick Sleutaris left the security of a well-paying corporate job to work for a small nonprofit that needed help building capacity and reaching sustainability.

Sometimes making a difference is worth sacraficing the security of a for-profit career path. This is his story.

Being the Executive Director (ED) of a nonprofit means different things for different organizations. But it means one thing for the ED. You will wear many hats, use different skills and fulfill a variety of roles.

Let's get a bit more specific. As an ED you may be required to be the bookkeeper, fundraiser, grant writer, program developer, volunteer organizer, event planner, donor outreach coordinator or marketing specialist.

In smaller organizations you may also be the dog walker, custodian, envelope licker, web designer, software updated, printer fixer, supply clerk, etc. I think you get the picture.

It is not an easy job. But our guest, Ann Wrixon, has been doing it for nearly 30 years and she shares with us a wealth of knowledge. She currently is the ED at CASA of Contra Costa County, in Concord, CA. This is a real "boots on the ground" interview with someone who has been there and done that. (And is still doing it).

So, if you are an executive director, thinking about becoming one or are on a board that works with one, this podcast will give you an appreciation and understanding of all the work that goes in to being an ED.

CASA of Contra Costa County, https://cccocasa.org/.

Contact Ann, contact page.

Fundraising for your nonprofit can be time consuming and energy draining. Let's face it, most of us don't like fundraising. But what if you could create a "passive" fundraising system. Does that sound intriguing?

Well, that is just what Jason Granger from Infinity Marketing Group is going to share with you in this podcast. Jason has decades of marketing experience and has developed an innovative way to approach nonprofit fundraising. He takes what is often termed a "sales funnel" and has turned it into a "fundraising funnel".

In this podcast, Jason walks us through the steps you need to take in order to set up your own fundraising funnel for your nonprofit. This is a great hands-on podcast that will help you set up a passive fundraising system.

Jason's Website: Infinity Marketing Group

Free Crowdfunding Ebook (expires August 5, 2017): The Ultimate Guide to Nonprofit Fundraising with Crowdfunding

This podcast is a VIDEO: Watch on YouTube

Starting a nonprofit is not easy. But starting a nonprofit in a foreign country... that shares a war-affect border... well, that is just down-right difficult. But that is what Jason Szolomayer is doing in Jordan.

How can regular people like you and me help tangibly with the humanitarian crisis in the Middle East? In this episode I talk with Jason Szolomayer about how 3D printing and 3D scanning technology can bring the "gift of hearing" to Syrian refugees and low-income individuals in the world's biggest war-torn hotspot.

Jason, the founder of 3DP4ME (3D Printing for Me/Middle East), shares the challenges he and his partner in Jordan are facing to create ear molds for hearing aids. Jason also shares info about the Hearing Express Project, which aims to provide 12,000 hearing aids over the next five years.

"In developing countries less than 3% of people who need a hearing aid are thought to have." World Health Organization (WHO), 2013

This is an great story that is bound to inspire. I hope you like it.

Learn more at www.3dp4me.org

Adam Walker is the co-founder of a special kind of nonprofit. His nonprofit, 48-in-48, gives free websites to nonprofits. Yup, you heard that right - he makes websites for nonprofits and gives them away for free.

This is how it works. A team of web designers get together and make 48 websites for 48 nonprofits in 48 hours.

OK, so of course that is cool. But this podcast also goes into detail about web design best practices for nonprofits.

Adam shares his expertise about page design, message crafting, website marketing, branding and, of course, donation pages.

So, if you are making your nonprofit website and want to know what pages to include, what content to create or what features you should include, then this is the podcast to listen to.

Make your own nonprofit website. Take the FREE Nonprofit Website Course.

48 in 48 website

Impact Lab Online Conference - July 27, 2017

Adam's business website Sideways 8

In this podcast I talk with Boris Kievsky. He is the founder of dotorgstrategy.com. He is an online marketing strategist that helps nonprofits find new audiences, increase their engagement and raise more awareness. And, of course, this can all help with fundraising.

Boris talks about the basic concepts of a conversion funnel, or what he calls an “impact funnel”. The idea is to gradually increase engagement with your supporters and followers to help build relations with your audience. As this audience builds you can lead them down your impact funnel to help them find the best ways to engage with your nonprofit.

A general outline for this is:

Of course there is more to it than that and Boris goes over these details during the podcast.

See this video of this podcast on YouTube

DotOrgStrategy.com

HotJar.com

SurveyMonkey.com

GoogleForms

TypeForm

Also, don’t forget Boris’s special offer to Nonprofit Ally listeners, NP Ally Special Offer

Sign up for a consultation at DotOrgStrategy.com/bookboris. Use this code for a free consultation: npally

In this podcast I talk with Boris Kievsky. He is the founder of dotorgstrategy.com. He is an online marketing strategist that helps nonprofits find new audiences, increase their engagement and raise more awareness. And, of course, this can all help with fundraising.

Boris talks about the basic concepts of a conversion funnel, or what he calls an "impact funnel". The idea is to gradually increase engagement with your supporters and followers to help build relations with your audience. As this audience builds you can lead them down your impact funnel to help them find the best ways to engage with your nonprofit.

A general outline for this is:

• Find your story
• Target your audeince
• Reach out to them via various platforms

Of course there is more to it than that and Boris goes over these details during the podcast.

DotOrgStrategy.com

HotJar.com

SurveyMonkey.com

GoogleForms

TypeForm

Also, don't forget Boris's special offer to Nonprofit Ally listeners.

Sign up for a consultation at DotOrgStrategy.com/bookboris

And here is you discount code for his website: npally