BrightGen Media Podcast

In Episode 5 of the BrightGen Media Podcast, we speak to Ian Thomas, Credera’s Chief Data Officer.

Ian offers our media & publishing audience new insights into the world of data, drawing from his years of experience in this field. Listen in to get inspiration for your data strategy, with the most up-to-date insights into data privacy and first-party data.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. They have a particularly strong customer base in the media industry, having served in this space for over ten years. Their customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more: www.brightgen.com

About Credera

Credera (credera.com) is a global, boutique consulting firm focused on strategy, innovation, data, and technology. As a part of Omnicom Precision Marketing Group, its more than 1,000 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera's deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for its clients. The firm's mission is to make an extraordinary impact on our clients, people, and communities.

About Omnicom Precision Marketing Group

Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Omnicom Group

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

In Episode 4 of the BrightGen Media Podcast, Jana speaks again to Vicky Nisbet, Senior Area Vice President for Comms, Media & Technology at Salesforce UK - this time about live events in a post-pandemic world.

They discuss the B2B events industry, live conferences, digital experiences and the future of events.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. They have a particularly strong customer base in the media industry, having served in this space for over ten years. Their customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more: www.brightgen.com

About Salesforce

Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

Salesforce brings companies and customers together. Deliver the personalised experiences your customers expect by using the integrated CRM platform, Salesforce Customer 360. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more.

Salesforce’s core values help make it a platform for change. Ever since Salesforce started operating out of a small San Francisco apartment in 1999, they’ve believed that doing well as a company means doing good in the world. That's why they’ve committed their time, equity, and products to improving education, equality, and the environment for everyone.

In this short bonus episode of the BrightGen Media Podcast, we went back to Vicky Nisbet, industry leader in the UK for Comms, Media, Sports & Gaming at Salesforce, to ask about Salesforce’s view on sustainability.

Vicky shared why this is such a priority for Salesforce right now, and how Salesforce is helping companies to become more sustainable.

Listen to Episode 3 in the BrightGen Media Podcast series! Recorded in December 2021, Jana Hlistova of BrightGen interviews Vicky Nisbet, industry leader in the UK for Comms, Media, Sports & Gaming within Salesforce.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. They have a particularly strong customer base in the media industry, having served in this space for over ten years. Their customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more: www.brightgen.com

About Salesforce

Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

Salesforce brings companies and customers together. Deliver the personalised experiences your customers expect by using the integrated CRM platform, Salesforce Customer 360. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more.

Salesforce’s core values help make it a platform for change. Ever since Salesforce started operating out of a small San Francisco apartment in 1999, they’ve believed that doing well as a company means doing good in the world. That's why they’ve committed their time, equity, and products to improving education, equality, and the environment for everyone. For more information about Salesforce visit: www.salesforce.com.

Listen to Episode 2 in the BrightGen Media Podcast series! Recorded in November 2021, Jana Hlistova of BrightGen interviews Drew Broomhall, Chief Digital Officer of BOAT International Media.

Drew offers interesting insights into the niche industry of super yachting. He discusses the beautiful magazines the company creates, and how the business has evolved to embrace technology alongside traditional media. He also shares how his business has developed first party data without a paid subscription product.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. They have a particularly strong customer base in the media industry, having served in this space for over ten years. Their customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more: www.brightgen.com

About BOAT International Media

BOAT International Media started publishing in 1983 and now publishes and distributes the BOAT International and Dockwalk brands in print and digital worldwide. They own and operate the industry's most prestigious awards, The World Superyacht Awards, alongside several industry conferences. Their main website, boatinternational.com, is the leading website in their sector, delivering content and classified advertising to 1m users a month.

Listen to the first ever episode in the BrightGen Media Podcast series! Recorded in September 2021, Jana Hlistova of BrightGen interviews Duncan Tickell - Chief Revenue Officer of publishing company, Immediate Media. 

Duncan reveals the secret to Immediate Media’s success, and why they had the best half year ever in the first half of 2021. They discuss media strategy, how to grow during a pandemic, first party data, and why building personalised, digital media experiences for consumers is key. Duncan also shares how the company continues to innovate in a fiercely competitive media market.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. It has a particularly strong customer base in the media industry, having served in this space for over ten years. BrightGen's customers include Conde Nast, the Guardian, Elsevier and Immediate Media. www.brightgen.com

About Immediate Media

Immediate Media is the special interest content and platform company. Its fast-growing, multi-platform media business is home to over 1,000 people across eight divisions. Immediate owns and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 87 million global passionate consumers each month, offering them world-class content and innovative new products and services. www.immediate.co.uk