We recently spoke with Matt Greeley, CEO of Brightidea a 16 year old “start-up” that has been leading the charge in solving an important problem for many global F500 companies, that of innovating in a scalable and repeatable way. While that may not seem like a tough problem for many of us in StartupLandia where innovation is the norm, for bigger companies leveraging new technologies and navigating the many ways to innovate is a huge challenge but one that is critical to survival.

It was not that long ago companies experienced the longevity of markets represented through an average time spent on the S&P 500 of more than 50 years today that number has shrunk down to the teens.