This episode breaks down a powerful B2B marketing strategy that most founders completely miss.
Nate Burke, Co-Founder of Diginius, shares how he scaled a global marketing platform across 60+ countries and built one of Microsoft’s largest advertising partnerships, by focusing on strategy, not hype.
We explore:
→ Why the best B2B marketing strategy avoids direct competition
→ How to build scalable sales systems
→ The real role of AI in marketing today
→ Lessons from scaling globally
→ What separates resilient founders from those who quit
If you're serious about growth, this episode is essential listening.
📝 Show Notes:
01:18 The “Partner with #2” Strategy Explained
02:48 Why You Shouldn’t Compete with Giants Like Amazon
05:57 Why You Shouldn’t Give Your Data to Big Platforms
08:25 How Better Data Helped Sell a Company
12:32 What Breaks First When You Scale Past 20 Employees
13:48 Founder-Led Sales vs Sales Team (Hard Truth)
26:23 Why Localisation is Harder Than You Think
About Guest:
LinkedIn: https://www.linkedin.com/in/nate-burke-77a4104/
Diginius: https://diginius.com/
Connect with us:
Instagram: https://www.instagram.com/simac.konkader/
LinkedIn: https://linkedin.com/in/simac-konkader