AI search is on every marketer's lips, but is it that fundamentally different from basic SEO?

Tom Telford, Chief Digital Officer at Clarity, argues that if you have the basics right, you'll also show up in LLM results.

But best practice is one of the toughest things to succeed at, if we've learnt anything on the #ShinyNewObjectPodcast.

Tune in to hear Tom's advice on nailing the confluence between comms, PR and SEO to get your brand found by ChatGPT.

#chatgpt #LLMsearch #GEO #marketingpodcast #datadrivenmarketing