The End in Mind: Personal Development For Entrepreneurs

Bring your Authentic self will attrack the clients of your dreams!


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These next two weeks, we are diving into the topic of being yourself! What if someone told you that being YOU was all you needed to be successful? That you have everything you need right now to make it, and make it big? What would you do next? 


This concept took me a few years of sitting with it, wondering, if they’re doing it, can’t I? I gave up my power, asking others for their “secrets,” trying to replicate exactly what they did, thinking that that would make me money. At first, I was so focused on money because that's what every coach said was the most important. But was it important to me? I wasn't sure yet. 


The more I set financial goals, the more disconnected I felt from my work. I was so concentrated on money that I kind of lost myself in the process. When I did not reach those goals, I made myself feel terrible, drifting further away from who I truly was and who I am today. 


Listen, I'm not saying that money in today’s society isn't important. We all know it is. But what I wasn't getting was why it felt so empty? I started this business to do it my own way. So why wasn't I doing just that? The more I tried their way, the more money I lost, and the more disconnected I felt from my company. So I tried something else….



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The End in Mind: Personal Development For EntrepreneursBy Caitlin Durning: Personal Development Coach

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