I’m working with a business partner and long-time friend to launch a new business. And we’re at the stage where we’re starting to think about the hooks and offers.

 

Today’s episode will focus on the stuff we’re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I’ll cover include:

 

- Nailing your message to market

- Stages of awareness and sophistication and how it affects a launch

- Testing ideas before bringing them to market

 

Listen here to find out more about our checklist and how you can apply it to new campaigns.