The Content Hacking Show

In today’s episode of the Content Hacking podcast, I’ll tell you about a funnel that I’ve been tweaking for our coaching program. I’ll share with you some secrets to creating a funnel that can scale and achieve massive results.

Here are some of the most valuable things you’ll learn:

- How thinking outside the box helped me boost my click-through rates

- Why funnels don’t work (and how to approach them the right way)

- How I’m combining different elements of the funnel for maximum results.

So if you’d like some proven tips for making your funnel scalable, jump right into the podcast!

In this episode of the Content Hacking podcast, I talk about creating an irresistible offer. Better yet, I’m using myself as a real-life case study! I’ll give you an insight into a fantastic opportunity that I’m exploring and how my friend and I are turning it into an offer that clients can’t resist.

Here are some of the most valuable things you’ll learn:

- How to predict and overcome objections

- How to figure out what your target market needs

- How to price your offer correctly

So if you’d like to learn how to structure a compelling offer, jump right into the podcast!

In today’s episode of the Content Hacking Show, I talk about overwhelm and what to do about it. This is such an important topic, as it directly relates to your productivity and output. I’ll show you how to release a ton of pressure from your business while still securing growth.

You’ll uncover many nuggets of wisdom, such as:

- The Five Ones concept and how to apply it

- How to de-risk your business while scaling

- How to narrow your focus on what matters

If you want to eliminate burnout and scale without struggles, go ahead and listen to the podcast.

In this episode, I take a deep dive into email marketing and why it deserves your attention. I’ll show you why the email channel is vital in your content mix and how to leverage its massive potential.

Here are some of the most valuable things that you’ll learn:

- Why email marketing works better than most other channels

- How to make your campaigns wildly profitable

- Content secrets from the most successful copywriter in history

So if you want to learn how to thrive with email marketing, jump right into the podcast.

In this episode of the Content Hacking podcast, I dig deep into why some businesses fail while others thrive. I discuss the fundamental aspect of success – the business model. I’ll explain what it takes to find a model that works for you and supports lasting growth.

Here are some of the most valuable things you’ll learn:

- What makes a sound business model

- Why operating leverage matters

- How to remove bottlenecks from your business

So if you want to understand the makings of a thriving business model, go ahead and listen to the podcast.

In this episode of the Content Hacking Show podcast, I talk about current reality trees. If you haven’t heard about current reality trees, then this podcast is for you! Why? Because it’s one of the most potent tools to overcome challenges in your business. 

It’s also one of the key tools I use to get to the ROOT of issues in business. 

So if you want to learn about dealing with problems effectively, jump right into the podcast.

I can tell you that there’s no point in producing great content - and then win lots of new clients - if your client experience is subpar.

In this episode, I’ll be using Fubbi as an example and cover the critical aspects of client experience that I feel really matter. Some of the topics that I’ll be discussing are:

- Taking responsibility

- Cause and effect

- Getting your team involved

- The CEO has to champion great client experience

- How important is financial metrics

That’s just for a start. Listen to this podcast to find out how to ace client experience time and time again

Recently a client asked to cancel our services. And it’s the craziest reason of all… because… he was really happy with our work. 

I go into the back story in this podcast. Unfortunately, it’s going to cost him hundreds of thousands of dollars. Not because he’s asked to stop getting OUR help. But because he’s decided to blow off email as a channel. 

No joke.

And that’s the reason for the cancellation. I know that it’s not my responsibility to educate every single person. But I do have some responsibility to use my experience and tell people how to use email as a channel. Simply put, those in the “know” always report the same thing: email is their profitable channel. 

For this reason, this episode will cover:

- Email list as an equity

- How attribution works

- Challenges of using Facebook only

- Using emails for ads

If you want to get massive ROIs from your email, tune in to this podcast.

In this podcast, I’m talking about the most impressive individual I’ve ever worked with. You’ll learn what makes him such an accomplished person like:

- How he tested for failure regularly and what he could control

- When he finds winners and something that works, he hits it hard

- How he built a dream team to make up for his own limitations

• Why he took a marketing first philosophy about everything

So, listen here to do a deep dive into this incredible guy... and find out some secrets to his success.

Reading the market correctly is tough for most people. But it’s necessary to keep selling and remaining relevant in your market.

So, in today’s episode, I want to talk about how to read the mind of the market. I’ll go over things like:

- How to look at what people are buying to get a good read on the market

- Why there are no such thing as being too obsessed with your market

- The single best market research tool I’ve ever found (and it’s free; not it’s not a survey).

Check out this episode if you want to go from average to ninja-level market reading.