The Content Hacking Show

You've got your content…

Now how do you use it?

It's a question that a lot of clients ask me and it's the question that I dive into in this edition of the Content Hacking podcast. After all, having amazing content doesn't mean much if you're not using it to maximum effect.

In this episode of the podcast, you'll learn…

- Why you need to stick with what works.

- The rinse and repeat strategy that helps you squeeze every drop out of your content.

- How your numbers reveal the truth of your content strategy.

When you know how to use it, content is the most powerful marketing tool in your arsenal. Check out the podcast to learn how to use it.

My ultimate goal for my book sales funnel is to get to a point where I'm spending $100,000 a month on ads.

Assuming a cost per sale of $50, that would mean 2,000 book sales per month. And if just 5% of book buyers ask us to help with their content, you can see the value to the business.

In today's podcast because you'll learn…

- How I plan to scale my ad campaigns.

- How you can use automation to sell more of your services through one funnel.

- The importance of finding a balance between growth and quality.

If you're going to scale like this, you've got to know how to do it right. Listen to the podcast to learn some of my secrets for explosive ad performance.

As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately.

i.e. a free marketing budget.

But that didn't come easy. It took 14 variations of the funnel to get it to that level!

In this episode, I dig into split testing your funnels so that they're as good as they can possibly be. Listen along and you'll learn…

- Why every funnel needs tweaking and refining.

- Why burning money to get data isn't a bad thing.

- How you can scale when you finally get your funnel right.

Building a funnel is the easy part. It's the little tweaks and changes that make all of the difference. Check out the podcast to learn more.

With all of the corona-drama surrounding your business right now, you're probably panicking. You need to pivot fast and get some quick wins under your belt.

But that pivot doesn't need to be as big as you think!

In this episode, I discuss some techniques that you can use right now to land some quick wins. Some of the things you'll learn include:

- How tracking your emails reveals your best-performing content.

- How your underutilised assets may be your saving grace.

- Why your previous buyers can help you generate new revenue.

Pivoting your business may be as simple as finding new ways to leverage what you already have. Check out the podcast to find out more.

In this podcast, I show you how we've built a funnel that's driving massive results right now. I dissect the funnel for you and show you what makes it work so amazingly. Of course, I also share some actionable tips that you can apply to your own funnel.

You'll learn a bunch of valuable lessons about building a high-performing funnel, such as:

- How we email our list to generate tons of hot leads

- What our upsell page looks like and how it works

- How we separate our leads and nurture them

If you want to learn about turning your funnel into a powerful machine, jump into the podcast now.

In this episode, I talk about content and how it relates to your funnel and paid ads. I dive deep into what your content should do and how to use it right if you want to get better results.

Here are some amazing things that you'll find in this podcast:

- Why making content your top priority isn't always a good idea

- How you can repurpose your content to drive massive amounts of traffic

- How my client who makes $50 million per year uses email content

So if you're struggling to make your content work, or just want better results, go ahead and listen to the podcast.

In this episode, I share some interesting stories that have valuable lessons behind them. I talk about the importance of finding the right people and setting the right systems in place if you want to supercharge your growth.

You'll discover a few valuable nuggets of wisdom, such as:

- Who is "The One" in your business and how do you find them

- Why incentivising your people the right way makes all the difference

- How to choose the metrics that you should track

So if you want to learn about maximising your team's performance and driving better results, jump right into the podcast.

In this podcast, I uncover some of the most valuable funnel secrets that you can use to unlock your marketing potential. I debunk some common myths around content and talk about how to use your content the right way.

Some of the main things you'll learn include:

- Your content's place in the funnel and the purpose that it truly serves

- The importance of understanding your allowable cost per sale

- The critical decisions to make if your funnel isn't working

If you want to learn some pro tips for making your funnel work at its best, go ahead and listen to the podcast right now.

In this episode, I talk about freeing your business from bottlenecks and turning it into a well-oiled machine. I dive deep into the importance of taking full charge of your schedule and creating a streamlined, focused workflow.

Some of the most valuable lessons you'll learn here include:

- Why you should ritualise your actions and how to do it right

- What kind of meetings you should have and how often

- The value of planning your personal and business lives in advance

So if you want to learn how to tighten the screws on your business and have things running smoothly, jump right into this podcast.

In today's episode, I tell four stories that share a common thread. But I won't tell you what it is until the end. When you reach it, you'll learn one of the most valuable lessons about content marketing that wins the game.

You'll hear a bunch of interesting and useful things, including:

- How I created a piece of content that's been making money for the past eight years.

- The one thing that your content must have if you want to draw people in

- How the right content can help you raise your prices

So if this sounds like something you'd like to know, listen to the podcast right now.