The Content Hacking Show

I'm working with a business partner and long-time friend to launch a new business. And we're at the stage where we're starting to think about the hooks and offers.

Today's episode will focus on the stuff we're thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I'll cover include:

- Nailing your message to market

- Stages of awareness and sophistication and how it affects a launch

- Testing ideas before bringing them to market

Listen here to find out more about our checklist and how you can apply it to new campaigns.

I want to try something I've never done before. In this episode, I want to give you a sneak peek into my creativity process. Some awesome things I'll cover include:

- Key things I need to spur my process and why

- How oscillating between rest and intense focus works for me

- The thinking models I use to help the creative process

Listen here to find out how I go from zero to firehose intensity as I get into my creative zone. Hopefully, you'll be able to adopt a few tips to spur your own creative process.

In this podcast, I dive deep into the process of selling high-ticket items. I break down the steps to show you how to structure everything properly and reach the right people with your offer.

You'll learn lots of essential things about marketing and sales, such as:

- The importance of qualifying and how to do it right

- How to dispel objections like a pro

- How to create an effective follow-up system

So if you have the desire to sell big-ticket items, jump right into the podcast to learn how to build a system that works.

In today's episode, I'm not talking about content or marketing for a change. I'm going to focus on the operational side of your business.

I've learned a great deal about making my business run like a machine. In this podcast, I'll share with you the wisdom that applies to any business.

Here are some of the awesome things that you'll learn:

- What improvement is really about

- How to achieve consistency

- Why you should create a boring business

If you want to see what it takes to streamline your business and maximise its potential, you've got to listen to the podcast!

If there's one thing I keep talking about time and time again, it's how to make campaigns work. There's a specific set of characteristics that separate killer campaigns from the duds.

In this podcast, I'll show you what those characteristics are.

You'll learn:

- What makes a campaign scale to tens or hundreds of millions of dollars

- How to know if you should ditch or scale a funnel

- Why it's normal to feel like you're constantly screwing up

To learn what it takes to create campaigns that get real results, jump right into the podcast!

What do you do when a funnel breaks?

That's the question I've had to answer about our book funnel. We hit the $20,000 spend mark and everything changed. Cost per acquisition skyrocketed and our revenue per client plummeted.

But this isn't a "woe is me" story.

This is my chance to share what you need to do when a funnel stops working. In this episode of the Content Hacking Podcast, you'll learn:

- The key lessons I've learned from my broken book funnel.

- Why getting more granular may be the solution.

- The changes I'm going to make to my funnel to get it working again.

This is a big one for anybody who's ever struggled to get a funnel working properly. Check out the podcast today for some valuable insights.

Amazing success stories always give me tingles.

This stuff lights up my brain and makes me so excited to share with you.

In this episode of the Content Hacking Podcast, I hit you with the stats of a company that has done amazing things with their content and ad campaigns. You'll learn a ton, including:

- The two different ways that you can use content.

- The raw numbers behind one company's powerful campaign.

- The three things you have to combine to make content marketing work for you.

This is exciting stuff and I know it can help you to make better use of your own content. Check out the podcast to find out how.

When is enough, "enough"?

It's an important question that I don't think many business owners ask of themselves. We're always so focused on growth that we never stop to think that we may have reached exactly where we need to be.

I believe that I'm where I need to be with Fubbi right now. And in this episode of the Content Hacking podcast, I talk about…

- Why I'm closing the books on our full service packages.

- How I've aligned by business with my own needs.

- Why this decision means bigger and better things for Fubbi's clients.

Sometimes, you have to stop and think about what you really want from your business. Check out the podcast to learn what that means for me.

Business is a lot simpler than most people make it.

I'm not saying that it's easy. I'm saying that the core concepts of business are simple enough for anybody to understand. And yet, so many of us feel like we're getting spun off the merry-go-round every other day!

In this edition of the Content Hacking podcast, I dig into several business issues, including:

- The five ways you can increase profit and revenue.

- The distractions that bog us down as business owners.

- How I've engineered business accounting to work for me.

If the concepts behind business are so simple, why make them more complicated? Check out the podcast to find out how I stay glued to the merry-go-round.

Have you ever wondered how the Fubbi team gets such amazing results day in and day out?

You won't have to wonder for long because I reveal some of my secrets in the latest edition of the podcast. I cover a bunch of stuff, including:

- Why video ads are one of the keys to our success.

- The power of batching when creating your ads.

- The one trait that all of our most awesome clients have and why it's a great thing.

You wanted the secrets and I've laid them bare. Check out the podcast to dig into a marketing strategy that works wonders.