In today's episode, I tell four stories that share a common thread. But I won't tell you what it is until the end. When you reach it, you'll learn one of the most valuable lessons about content marketing that wins the game.

You'll hear a bunch of interesting and useful things, including:

- How I created a piece of content that's been making money for the past eight years.

- The one thing that your content must have if you want to draw people in

- How the right content can help you raise your prices

So if this sounds like something you'd like to know, listen to the podcast right now.