Agriculture is fundamental to all, yet precious few understand all that it takes to get food from farm to fork.

Dustin Begovich is on a mission to boost ag literacy in an engaging way.  As head of Idaho Studio, he has embarked on a year-long project to make a full-length documentary movie. SPUDS will chronicle the 2024 potato season, from planting through harvest, covering many aspects of the industry.

Begovich said, in order to have an effective movie, it needs to entertain as well as inform.

“I’m doing anything to make it entertaining,” he said. “Luckily, this is a very conversational type of interview film, so people do bring out their personalities, and I’m finding unique ways to show how the industry works without making it drone on. Fun is the goal.”

Redox is excited to be the exclusive fertilizer sponsor of SPUDS, and we keep you posted on progress.  Grower Blake Matthews of Oakley, Idaho, whose farm is powered by Redox, will be featured in the movie.

Find out more at spudsmovie.com.