This week’s episode of The Retail Tea Break podcast is sponsored by Salesforce, the world’s #1 CRM. In this episode I speak to Deirdre Purcell, Head of Ireland Sales at Salesforce. The tech industry veteran has been with Salesforce for over 15 years and is currently leading the Salesforce Ireland sales organisation covering Enterprise, Commercial and Small and Medium sized business for all Salesforce Clouds.

This episode gives us an insight into what Salesforce can do for retail businesses in a “digital first way”. Deirdre explains how the company supports the full scope of the customer journey, helping brands get closer to their customers. She also describes how the company continues to invest in Ireland as “a world leading technology hub”.

This is a fantastic episode, so grab your cup of tea, sit back and listen in!

Topics:

• A global brand firmly rooted in Ireland.
• Retail strategy driven by loyalty, customer centricity and hyper-personalisation.
• Building a single source of truth; how it all works.
• Helping brands get closer to their customers.
• Growing your retail business supported by Salesforce.
• What’s coming up next for Salesforce?

For more information visit:

https://www.salesforce.com/eu/campaign/salesforce-ireland/