For digital media firms, licensing has become a secret weapon. <a href="https://www.groupninemedia.com/" target="_blank" rel="noreferrer noopener">Group Nine Media</a>’s VP of Brand Development, <a href= "https://www.linkedin.com/in/taylorgowdy/" target="_blank" rel= "noreferrer noopener">Taylor Carlson</a>, is talking with us about how names like <a href="https://www.thedodo.com/" target= "_blank" rel= "noreferrer noopener">The Dodo</a> and <a href= "https://www.popsugar.com/" target="_blank" rel= "noreferrer noopener">POPSUGAR</a> have extended their brands from screen to shelf.   This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

For digital media firms, licensing has become a secret weapon. Group Nine Media’s VP of Brand Development, Taylor Carlson, is talking with us about how names like The Dodo and POPSUGAR have extended their brands from screen to shelf. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

For&nbsp;digital media&nbsp;firms, licensing has become a secret&nbsp;weapon.&nbsp;<a href="https://www.groupninemedia.com/" rel="noopener noreferrer">Group Nine Media</a>’s VP of Brand Development,&nbsp;<a href="https://www.linkedin.com/in/taylorgowdy/" rel="noopener noreferrer">Taylor Carlson</a>, is talking with us about how names like&nbsp;<a href="https://www.thedodo.com/" rel="noopener noreferrer">The&nbsp;Dodo</a>&nbsp;and&nbsp;<a href="https://www.popsugar.com/" rel="noopener noreferrer">POPSUGAR</a>&nbsp;have extended their&nbsp;brands from screen to shelf. &nbsp; This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

Bringing Digital Brands from Screen to Shelf | Taylor Carlson, Group Nine Media

Are you looking to launch a licensed product? Curious about the ins and outs of royalty rates and commissions? Want to hear firsthand from industry experts and leaders in licensing? Look no further than The Brand Licensing Podcast, your one-stop-shop for all things licensing.    

Host and President of IMC Licensing Emily Randles brings her passion for licensing and industry expertise to each episode. From licensing best practices to the nitty-gritty of agreements and deal terms, she has you covered from start to finish.    

  At The Brand Licensing Podcast, our goal is to educate and engage brand marketers, sales teams, manufacturers, and industry vendors who want to execute strategic licensing deals to increase sales and retail penetration. Sound like you? Click that subscribe button and start learning today! (Don't forget to share with your colleagues, too!)

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Are you looking to launch a licensed product? Curious about the ins and outs of royalty rates and commissions? Want to hear firsthand from industry experts and leaders in licensing? Look no further than The Brand Licensing Podcast, your one-stop-shop for all things licensing. Host and President of IMC Licensing Emily Randles brings her passion for licensing and industry expertise to each episode. From licensing best practices to the nitty-gritty of agreements and deal terms, she has you covered from start to finish. At The Brand Licensing Podcast, our goal is to educate and engage brand marketers, sales teams, manufacturers, and industry vendors who want to execute strategic licensing deals to increase sales and retail penetration. Sound like you? Click that subscribe button and start learning today! (Don't forget to share with your colleagues, too!)

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Bringing Digital Brands from Screen to Shelf | Taylor Carlson, Group Nine Media

Bringing Digital Brands from Screen to Shelf | Taylor Carlson, Group Nine Media