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The Brand Licensing Podcast
The Brand Licensing Podcast episodes
- What's Next for the Licensing Industry | Maura Regan, Licensing International
We're ringing in our new season of The Brand Licensing Podcast with the President of Licensing International, Maura Regan. In this episode, Maura is sitting down with us to talk through what's to come at Licensing International and shifts within the landscape of licensing.
This episode is sponsored by StyleWorks Creative. Learn more here: https://bit.ly/3wRuCav
44 min - Bringing Digital Brands from Screen to Shelf | Taylor Carlson, Group Nine Media
For digital media firms, licensing has become a secret weapon. Group Nine Media's VP of Brand Development, Taylor Carlson, is talking with us about how names like The Dodo and POPSUGAR have extended their brands from screen to shelf.
This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
14 min - Managing Licensing Programs in Multiple Markets | Timo Olkkola, Flowhaven
Today, we're welcoming Timo Olkkola to the podcast! As CCO and Co-founder of Flowhaven, Timo will be sharing his insights on international licensing and how our listeners can manage licensing programs in multiple markets.
37 min - How Risky is Brand Licensing? | Emily Wickerham Randles, IMC Licensing
Worried that licensing is too risky for your brand? Host of The Brand Licensing Podcast, Emily Wickerham Randles, is walking through the steps brand owners can take to mitigate risk on our next episode.
This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
13 min - Negotiating Licensing Contracts That Last | Julie Brown, IMC Licensing
We're welcoming Julie Brown to The Brand Licensing Podcast! As IMC's VP of Client Services, Julie is bringing her expertise in deal negotiation and contract execution to our new episode.
This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
20 min - How to Handle RFPs Like a Pro | Luka Erceg, GEP
On this episode of The Brand Licensing Podcast, we're getting the inside scoop on all things RFPs. From best practices to how to make an impression during a virtual RFP process, Luka Erceg of GEP is breaking down everything you need to know. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
40 min - Cultivating a Creative Brand Strategy | Alaina Caldwell, StyleWorks Creative
Today on The Brand Licensing Podcast, we're talking about creative brand strategy with StyleWorks Partner & Creative Director, Alaina Caldwell. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
30 min - The Rules of Royalty Accounting | Vincent Leoni, Miller Kaplan
From royalties to GMRs, the financial side of licensing can feel overwhelming. But no need to fear! This week's episode of The Brand Licensing Podcast has you covered with our guest, Miller Kaplan Partner and CPA, Vincent Leoni.
This episode is brought to you by Brainbase. Learn more here: https://hubs.la/H0G7KqQ0
24 min - Leveraging Digital Marketing for Your Licensing Program | Natalie DiBlasi, LACED Agency
This week on The Brand Licensing Podcast, we're sitting down with digital marketing maven, Natalie DiBlasi. Bringing her brains as the co-founder of LACED agency, Natalie talks through her top tips for leveraging digital marketing in brand licensing programs.
This episode is brought to you by Brainbase. Learn more here: https://hubs.la/H0DYVcG0.
41 min - The Next Level in Gaming Licensing | Lauren Fields Conlon, Loaded
From Ninja to Shroud, the gaming industry's top content creators are reaching new levels through licensing. On The Brand Licensing Podcast, we're taking a closer look at this skyrocketing sector with Loaded's VP of Licensing and Merchandising, Lauren Fields Conlon.
This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
27 min
About The Brand Licensing Podcast
From the publisher's feed
Are you looking to launch a licensed product? Curious about the ins and outs of royalty rates and commissions? Want to hear firsthand from industry experts and leaders in licensing? Look no further than The Brand Licensing Podcast, your one-stop-shop for all things licensing.
Host and President of IMC Licensing Emily Randles brings her passion for licensing and industry expertise to each episode. From licensing best practices to the nitty-gritty of agreements and deal terms, she has you covered from start to finish.
At The Brand Licensing Podcast, our goal is to educate and engage brand marketers, sales teams, manufacturers, and industry vendors who want to execute strategic licensing deals to increase sales and retail penetration. Sound like you? Click that subscribe button and start learning today! (Don't forget to share with your colleagues, too!)