In this exclusive Q&A for NAB Amplify's "The Future of Production" series, Katrina King, global strategy leader for content production at Amazon Web Services, discusses the "Color in the Cloud" workflow and the benefits of bringing the entire content production cycle to the cloud. She explains why ingesting assets to the cloud without the ability to finish is “essentially a bridge to nowhere,” and how advancements in faster image processing and low latency can help production teams achieve their creative goals.