In this exclusive Q&A for NAB Amplify’s “The Future of Production” series, Yves Bergquist, Director of the AI & Blockchain in Media Project at ETC@USC, chats about generative AI, how it’s being used, and what it could mean for the future of film and television production.

In this exclusive Q&A for NAB Amplify’s “The Future of Production” series, producer Ron Ames talks about the fully cloud-based workflow for the first season of Amazon Prime Video’s "The Lord of the Rings: The Rings of Power."

In this exclusive Q&A for NAB Amplify’s “The Future of Production” series, Mark Turner, program director of production technology at MovieLabs, discusses the principles behind the MovieLabs 2030 Vision Initiative and how it aims to transform motion picture production.

In this exclusive Q&A for NAB Amplify’s “The Future of Production” series, David Morin, executive director of the Academy Software Foundation, chats about the Foundation’s mission and its most recent projects, as well as why developing a strong software engineering community is critical to the future of Media & Entertainment.

In this exclusive Q&A for NAB Amplify's "The Future of Production" series, Erik Weaver, director of adaptive and virtual production at ETC@USC and executive producer of “Fathead,” discusses the making of “Fathead,” a new proof-of-concept for virtual production and cloud-based workflows. Produced almost entirely in the cloud, “Fathead” was shot on Stage 15, Amazon’s new 34,000-square-foot virtual production facility in Culver City, and is the subject of the first part of a new white paper, “Cloud Computing: Growth without Bounds.”

In this exclusive Q&A for NAB Amplify's "The Future of Production" series, Mike Ward, head of marketing for Singular.Live, talks about how smart graphics, or “Intelligent Overlays,” are driving the future of live production. As the next generation of graphic overlays, Ward explains how Intelligent Overlays can be localized, personalized and made interactive, providing an immediate real-time feedback loop to content creators for higher levels of engagement and interactivity.

In this exclusive Q&A for NAB Amplify's "The Future of Production" series, Katrina King, global strategy leader for content production at Amazon Web Services, discusses the "Color in the Cloud" workflow and the benefits of bringing the entire content production cycle to the cloud. She explains why ingesting assets to the cloud without the ability to finish is “essentially a bridge to nowhere,” and how advancements in faster image processing and low latency can help production teams achieve their creative goals.

In this exclusive Q&A for NAB Amplify's "The Future of Production" series, Hanno Basse, CTO of Digital Domain, discusses the ongoing development of the studio’s Digital Human Group and its AI-powered tools, along with how advancements in real-time technology are transforming film & TV production.

In this exclusive Q&A for NAB Amplify's "The Future of Production" series, A.J. Wedding, Director & Co-founder of Orbital Virtual Studios and Virtual Production Supervisor on FX series SNOWFALL, discusses the benefits of adopting VP for productions of all sizes.

In this exclusive Q&A for NAB Amplify's "The Future of Production" series, Miles Perkins, Industry Manager for Film & Television at Epic Games, discusses how real-time graphics are revolutionizing production for film and television, and what these technologies mean for the future.