I believe that having authenticity and being anchored to your ‘why’ in business is vital, and today I’m excited to have a conversation on how this translates to your content. I chat with Mel Daniels, a content strategist and speaker who shares her wisdom on bringing more of yourself to your content. 

Mel has always had a passion to understand why things worked like they did. Her curiosity has led her on an varied life journey from academic achiever to corporate leader, mum extraordinaire and now owner of Meld Business Solutions.

Mel’s purpose is to teach and empower women who want more from their businesses on how to use content in a powerful way. She strives to give them the confidence they need to become more visible, seen as the experts that they are and inspired to take their businesses to the next level.

When it comes to creating content, it can be so overwhelming for business owners. It’s tempting to mimic the people we see around us and follow the pack. However, the focus needs to be on showing up as our authentic selves in our own unique way. 

When we create it with purpose and in a way that feels right to us, our content becomes powerful. It resonates with our audience as we align it with our values and beliefs.

Mel believes that when it comes to content creation, it’s all about the ‘who’ and the ‘you’. Who are you speaking to? How can you bring more ‘you’ to your messaging? For a lot of people, it can be more straightforward determining the ‘who’. Mel shares her four top tips around finding the ‘you’ and getting more of yourself to shine through. 

We dive into ideas around:

• Knowing our strengths
• Being aware of the amount of time, energy and resources we have
• Letting go of all the ‘shoulds’
• Getting crystal clear on our values, beliefs and what our message is

If you’re struggling to know how to create content in an authentic way, Mel has such great advice that I know will encourage you to show up as your authentic self with confidence and ease.

LINKS:

Quiz: Unlock Your Content Creator Archetype

Connect with Mel:

Instagram: @meldbusiness

Facebook: @meldbusiness

Website:    www.meldbusinessservices.com.au 

Podcast:    https://meldbusiness.podbean.com/

Connect with Tracey: 

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