In this episode of Digital & Dirt, host Ian Dallimore speaks with Mikhail Damiani, CEO and Co-founder of Blue Bite. They start by reviewing Mikhail’s unique career path from investment banking to an advertising start-up. They then move on to discuss all things Blue Bite, from where the original idea come from, to tech complications with Bluetooth, all leading the company to where it is today. Ian and Mikhail examine a few of the many successful digital experiences Blue Bite has created using technologies like NFC, QR and geofencing. Mikhail provides insight on how powerful and beneficial it is to add digital experiences to products of all types. Lastly, they discuss what they think the future holds for Blue Bite and Out of Home. 

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00:00 - 00:47 Introducing Mikhail Damiani 
00:50 - 10:07 How Mikhail Got Started 
10:10 - 16:38 Mobile with OOH
16:40 - 22:00 QR Codes
22:12 - 35:40 Interacting with Products
35:52 - 45:12 Deeper Into Collectables 
45:21 - 48:14 Thanking Mikhail and His New Podcast