Maybe you caught that episode of Jimmy Kimmel featuring Maren Morris mentioning Pickleball and how she ended up on the cover of Pickleball Magazine just 4 months ago? Or you heard about the Galentine’s Day event this past February in LA hosted by well known actress and comedian, June Diane Raphael. My guest, Laura Gainor, is one of the faces in the industry behind helping making that happen. We take a deep dive into why LinkedIn is highly overlooked as a social media platform for Pickleball and how to leverage it, as well as her insightful advice on networking, and organizing your very own Pickleball event.

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Chapters:

00:00 Intro recap

00:52 Volair ad

01:20 Start of the show

03:12 Working with USA Pickleball

07:20 Newsletter and growing opportunities

14:00 Utilizing LinkedIn

18:40 Experience as a female founder

19:50 Celebrities in the sport

20:46 Advice on organizing an event

23:40 What is Pickleball In The Sun

26:30 Finding a start as a female in the industry

29:10 Building your team

33:20 Most unique pickleball events and stories

36:20 New project with Real Dill Pickleball Club

37:40 Advice on networking

40:10 Why media is eager on pickleball content

42:00 Challenges

43:30 Visit Laura and challenge her!

44:50 Go to spot to play in Ponte Vedra

46:35 Future of her businesses

48:15 How her mentality developed

49:50 Being remembered

51:50 Girl Scouts Troop 52017

53:20 Skills for empowering females

55:30 Book recommendations

56:33 Closing

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Vossberg Gainor is a digital marketing agency that focuses solely on marketing efforts for the sport of pickleball. The company focuses on driving awareness for brands and organizations involved in the sport of pickleball, works with avid pickleball players to strategically implement their personal brand online, and is a leader in strategic thinking and experiential marketing for pickleball events and tournaments. Vossberg Gainor offers brand development and strategy services, personal brand development services, tournament and event experiential marketing, and social media management services to individuals and brands specifically within the pickleball space.

https://vossberggainor.com/

Pickleball destination and lifestyle site dedicated to all things luxury pickleball.

https://www.pickleballinthesun.com/

Link to the newsletter: https://www.linkedin.com/newsletters/pickleball-marketing-news-6987526119562342400/

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Get in touch via email or Instagram:  

Email: [email protected]
https://instagram.com/buildingpickleball

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