When a conference positioned as a day of security for developers has to be canceled due to lack of interest from developers, it's important to understand why there was so little interest and why appsec should reconsider its approach to awareness. Dustin Lehr discusses how appsec can better engage and better deliver security concepts in a way that makes developers not only feel like their time is well used, but that the content appeals to them.

Segment Resources: - The Security Champion Program Success Guide -- A free guide that includes all steps necessary to build a successful security champion program, with real-world recommendations and examples: https://securitychampionsuccessguide.org/ - Let's Talk Software Security -- A free global virtual community where we host monthly open discussions on appsec topics: https://www.meetup.com/lets-talk-software-security/

Show Notes: https://securityweekly.com/asw-299