During the pandemic, home goods sales have soared as consumers prioritize spending on their living spaces. At the same time, shopping migrated online and individuals gained more time to investigate their purchases, leading them to invest in quality, organic and sustainable goods.

Eco-mindedness is not solely a millennial or Gen Z trait. During a recent conversation with Sourcing Journal founder and president Edward Hertzman, Corinne Bentzen, CEO of bedding and bath product retailer The Company Store, explained that consumers across all generations are considering the environmental impact of their purchases. “The baby boomers are becoming more responsible as they are bringing grandkids into this world and they want to leave a better footprint behind,” Bentzen said.

Discover more about how consumers are weighing sustainability in their home purchases and why TENCEL™ is a fit for The Company Store’s promise of conscious, comfortable linens.

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