it's your brand - you make the rules. this week we are joined by the creators behind the brand every it-girl is wearing, Sonderhaus Studios. Olive, Ingrid, and Malia have created a brand that thrives on gut instinct rather than traditional business rules. it's easy to get caught up in the "way it should be done" but they just prove that your intuition is the best guide to create the business that's meant for you.

not only have they created an intuitive brand, they've also built a loyal community. Sonderhaus has turned its community into co-creators, empowering their audience to play an active role in the brand’s design process. the girls share how they've built a loyal and passionate community that feels personally invested in the brand’s success.

tune in to hear how Sonderhaus is redefining success by going against the norm and putting their community at the heart of their brand.enjoy!
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