The Market Podcast

ever wonder what makes a brand you love just hit? in this episode, sam & talia sit down with kes nielsen, founder of Braaand, to dive deep into what it means to create a brand with soul. kes shares her insights on how a brand’s identity goes far beyond visuals, touching on the emotional connections and values that make it truly resonate with people. with years of experience helping businesses build meaningful brands, kes explains how to cultivate authenticity & a deeper purpose behind your brand. her approach focuses on aligning a brand’s core message with its heart, proving that a brand is about much more than just aesthetics. 

enjoy!! 

INSTAGRAM:@kesianielsen_
@braaand.co
@saammwiches
@taliacosentino
@saucemediaagroup
@relishstudios

BOOK RELISH STUDIOS: relishstudios.co
WEBSITE: braaand.cosaucemediagroup.com

want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

when you start getting that "stale" feeling in your business, it's time to do the "deep work".

we got the idea from an episode on The Skinny Confidential & it's been a game changer ever since.

simply put - we block out a half-day to talk through the health of the business. we discuss the state of internal SOPS, how to improve our current services, what services we believe our clients are missing & so on.

but most importantly, we realign on how we want to FEEL in the business.

are we EXCITED about the clients we're working with?

are we PROUD of what we're creating?

are we INSPIRED by our vision of the future of sauce?

are we getting out & having GENUINE experiences that promote creativity?

prioritizing the health of our team's creativity has become first & foremost in our company. when our team is run ragged, they can't create at their fullest potential... & it's honestly not fun anymore. we lose that creativity when we get stuck in formalities & the day-to-day.
tune in to hear how we structure our "deep work", what we've learned from our sessions & how to know if your sessions are working. 

enjoy! 

INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com

want your in-house agency for $19/mon? sign up for SECRET SAUCE

get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

in this episode, we dive into the secrets behind successful business partnerships & why they can be key to building a thriving brand. we explore the types of content that today’s brands actually need to stand out and how to ensure that content is aligned with your audience’s expectations. We also break down smart strategies to maximize your content budget—whether you're a startup or an established brand, learn how to get the most out of your creative efforts without overspending. tune in for expert tips on forming meaningful collaborations and producing content that truly resonates. 

enjoy! 

INSTAGRAM:@neelycreative
@saammwiches@taliacosentino@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITES: neelycreative.cosaucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

should you be spooked by longer contracts with an agency? in this episode, we dive why you should consider extending your contracts beyond the usual project-by-project basis. we explore the many advantages of longer client engagements, from creating more meaningful work and fostering trust to achieving better results. enjoy!

INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com

want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

we are always getting asked how to start & build a career in social media marketing. we have an OG sauce girl, olivia bergmann, joining us today to share all her tried-and-true advice. olivia has built an incredible career in creative marketing with roles at Bumble, TruFru, GoNanas, & Sauce (the coolest one duh ;) ). olivia has mastered the art of crafting impactful marketing strategies that have grown the brands she's worked with to insane heights. she shares her experiences, challenges, the lessons she’s learned along the way & gives advice on how to do the same. olivia also drops her secrets for successful marketing for food & beverage brands.... you definitely want to tune into this one xx

INSTAGRAM:@saammwiches@taliacosentino@olivberg@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com

want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

ready to bring your brand from url to irl? let's talk about EVENTS. we dive deep into the world of brand events, exploring the key elements that can make or break the experience. whether it's a product launch, an influencer dinner party, or a community pop up, the details matter. 
we're catching through what we've learned about hosting events for clients & ourselves - the good & the bad! we'll discuss everything from incorporating elements for all the 5 senses & the pitfalls of poor planning & execution. we're giving you the secrets behind successful brand events, how to avoid common mistakes, & how to create events that resonate with your audience.

enjoy! 

INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

you deserve to enjoy the holiday season while also making bank in your business. our team has curated this holiday prep checklist for you to make sure you are prepped ahead of time. we're talking content prep, community activation, strategic hype builders & soooo much more. 

get the full, printable holiday checklist for $25 HERE. 
** secret sauce subscribers get it for FREE. sign up for $19/mon HERE.

INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com

get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

guys...  the big brands are SLEEPING on lo-fi content. what is lo-fi content? it's the content we're making on our phones & digi cams. it's the content we produce in between the major campaigns. it's the community-centered content. what does this mean for us? natalie brandt founder of the conduite, joins us this week to talk about it ALL. she's giving us an inside look at her experience on the panel at Le Book & what she was surprised to learn about the marketing industry as a whole. 

natalie is also the queen of landing major brand / influencer collaborations for her clients & is sharing her secrets on how you can do the same for your brand. 

this is a JUICY one - enjoy!

INSTAGRAM:@saammwiches@nutbran@theconduite@hotartsygirls
@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co

WEBSITE: saucemediagroup.com

want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

running out of social media content ideas? we got you. in this episode, we are breaking down our secret to a balanced social media strategy: content pillars. we're talking about the main 5 that work for most brands but also share how to make your own! 

want more help with your social media strategy? inquire here

INSTAGRAM:@saammwiches@mahlee_sem23@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

this episode is going to make social media 10x easier for you... like for real. we've said it before and we will say it again, we're living in a world of content overload which makes capturing and retaining your audience's attention on social media feel like a huge feat. in this episode, we dive into the power of repetition and how consistently repeating your core messages can solidify your brand's presence and drive home your mission.

we're discussing the benefits of repetitive content: 
enhanced memorability: repetition helps ensure your brand and message stay top-of-mind for your audience.

building recognition: consistent messaging fosters brand recognition, trust, and familiarity across various channels.

combatting information overload: repetition cuts through the daily digital noise, making your message stand out and be remembered.

reinforcing brand identity: consistent messaging reinforces your brand's core values and identity in consumers' minds.

driving action: repeated exposure builds familiarity and trust, increasing the likelihood of audience engagement and action.

catering to different audiences: repetition ensures your message reaches different audience segments across various touchpoints.

building brand authority: consistent sharing of valuable insights establishes your brand as a trusted authority in your industry.

tune in and learn how to make your mission stick in the minds of your audience, 

enjoy!

INSTAGRAM:@saammwiches@mahlee_sem23@saucemediaagroup@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter