Video advertisements put together by the British Arrows Awards will return to the Walker Art Center for a 38th year Friday evening. Through Jan. 4, audiences in Minneapolis can see the most creative, star-studded, human, and humorous advertisements the United Kingdom put out this year. It’s an unusual partnership with the British Arrows Awards that’s garnered a remarkable cult following here in Minnesota.

Joining the program to explain this quirky holiday tradition is the director and curator of moving image at the Walker Art Center, Pablo de Ocampo and chair of the British Arrows Awards Simon Cooper.