Charlie discusses a week full of exciting events at the River, and takes the opportunity to reflect on how they came up with the purpose statement "Furnishing Life's Best Memories" and the importance of having clear organizational purpose. He shares the process of studying other companies' purpose statements, getting inspired by a book called "The Story of Purpose," and ultimately presenting the four-word purpose statement to his team.

This episode highlights the significance of purpose in a business and how Broad River embraced their purpose statement as a guiding principle.

The Story of Purpose by Joey Reiman - https://www.amazon.com/Story-Purpose-Creating-Brighter-Greater/dp/1118443691/ The Invisible Leader: Transform Your Life, Work, and Organization with the Power of Authentic Purpose by Zach Mercurio - https://www.amazon.com/Invisible-Leader-Transform-Organization-Authentic/dp/1599328518/ Finding Purpose at Work by Davin Salvagno - https://www.amazon.com/Finding-Purpose-Work-Davin-Salvagno-ebook/dp/B08LFMSM81/ Your WHY Matters NOW: How Some Achieve More and Others Don't by Justin Peter Jones-Fosu Sr - https://www.amazon.com/Your-WHY-Matters-NOW-Achieve/dp/0983371849/ The Purpose Path: A Guide to Pursuing Your Authentic Life's Work by Dr. Nicholas Pierce - https://www.amazon.com/Purpose-Path-Guide-Pursuing-Authentic/dp/1250182174 Leading from Purpose: Clarity and the Confidence to Act When It Matters Most by Nick Craig - https://www.amazon.com/Leading-Purpose-Clarity-Confidence-Matters/dp/031641624X/ Everybody Matters: The Extraordinary Power of Caring for Your People Like Family by Bob Chapman and Raj Sisodia - https://www.amazon.com/Everybody-Matters-Extraordinary-Caring-People/dp/1591847796

Furnishing life's best memories - launch video - https://www.youtube.com/watch?v=ZthccbTxtF8 Purpose Activation Committee (the PAC) - https://www.youtube.com/watch?v=doPbkhlgsJY Justin Jones-Fosu's closing keynote talk - https://www.youtube.com/watch?v=uop2jfIhbpM Purpose 8:28 - https://www.youtube.com/watch?v=njaJ-j9QE5s Inky Johnson speaks to Broad River Retail - https://www.youtube.com/watch?v=BNAGlW6uObg 2019 year in review - https://www.youtube.com/watch?v=mbQU24dmaGs Joey Reiman discusses The Story of Purpose with Broad River Retail - https://www.youtube.com/watch?v=xmABICtQLsk 2018 - Broad River Retail Leadership Summit - Joey Reiman Q & A - https://www.youtube.com/watch?v=jUTZORUZl6Q

A Hope to Dream https://www.ahopetodream.com/ St. Jude Children's Research Hospital - https://www.stjude.org/

This episode on YouTube: https://youtu.be/NC767EcwS5s

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