Can we make the world a better place (or at least improve media workflows) by using AI to create heaps of metadata then moving it with a new method of self-described Metadata? Metadata Numero Uno, Bruce Devlin weighs in explaining what his Metarex project is aiming to do for the media industry. Metarex website: https://metarex.media Bruce mentions Qibb: https://qibb.com

Both in the US and Europe, the move to increase sustainability is still progressing. Sustainability advisor Barbara Lange from the Media Tech Sustainability Series (MTSS) joins me to talk about new work happening in 2024.

Fighting against lack of awareness of the industry behind the camera and microphone, Polly joins me to say what she and Eviden are doing to engage with young people. This conversation follows on from my chat with Susan Pratt from the University of Surrey: https://youtu.be/mB_JazGkv28?si=zi60_s_kkNrfCV5T

New Zealand-based Dr Amal Punchihewa relates his work with Asia-Pacific broadcasters to discussions happening in Europe over how to broadcast more sustainably. We discuss what the decision looks like in countries where they still have analogue transmissions as well as DTT, we look at the pros and cons of having no transmission as well as whether 5G unicast could be an option for the future!

The University of Surrey's Susan Pratt, talks to me about the new studio facilities at the heart of a recent school outreach day. For more information about the Film Production and Broadcast Engineering BEng (Hons) course. https://www.surrey.ac.uk/undergraduate/film-production-and-broadcast-engineering To contact Susan, email [email protected]

Grégoire Polad from ACT joins me to explain what we can do to support the media industries as the EU positions itself to ban broadasters and streaming media companies from using geoblocking when streaming copyrighted media. What will this do to business models and will it actually be a net negative for consumers? Review the evidence and contact your MEP if you feel strongly about this ahead of a vote on December 13th. Campaign Website: https://www.creativityworks.eu/geoblocking-campaign EU ICMO Report: https://www.europarl.europa.eu/committees/en/implementation-of-the-geo-blocking-regul/product-details/20230613CDT11821 More background reports: https://www.oxera.com/wp-content/uploads/2020/11/Impact-of-geoblocking.pdf https://www.oxera.com/wp-content/uploads/2021/06/Cross-border-infographic-final.pdf What is geoblocking? "Geo-blocking, geoblocking or geolocking is technology that restricts access to Internet content based upon the user's geographical location. In a geo-blocking scheme, the user's location is determined using Internet geolocation techniques, such as checking the user's IP address against a blacklist or whitelist" - Wikipedia.

Aaron Nuytemans tells us how we can have an impact on the future of broadcast as part of explains the legacy of the Gallery Agnostic Live Media Production project. Aaron outlines how the project, which included such names as Tinkerlist, ITN and YLE amongst others was able to create news shows totally independent of the gallery allowing you to switch between on-prem galleries and cloud galleries simply as needed. Also VR. Call to Action: Register your interest here – https://improvingbroadcastapis.com/ibc-accelerator Project Home Page: https://show.ibc.org/accelerator-media-innovation-programme/accelerator-project-gallery-agnostic-live-media-production

Muki takes us through her sessions at MPTS (The 2024 Media Production and Technology Show) covering #AI #GenAI, #StateOfTheNation, #NewsProduction, #EmergingTechnologies, #Media #supplychain and – of course – the IBC Accelerators Media Innovation Programme!

Muki's sessions: https://www.mediaproductionshow.com/programme?&sortby=publishedDate%20asc&searchTerm=Muki&searchgroup=34B50930-2024-programme

IBC Accelerator 2024: https://show.ibc.org/accelerators-2024-challenges

From 0 to a career in 3 years? That's the task of undergrads so who better to advise us on getting going in the industry than 3rd year Solent University student, Sophie Humphrey. Sophie shares her take on how students are able to get started freelancing whilst still at uni and transition into the industry.

Paul Markham talks about how we've gone from Marconi's first radio experiments to TV at scale based on software workflows. Now we've built our industry on the shoulders of giants (like IT), Paul tells us about the london-based meetup Cloud Native Media. Find out more at http://cnm.live Subscribe to the Cloud Native Media YouTube channel: https://www.youtube.com/@cloudnativemedia