Broadcasting In Black & White - Born in Brooklyn Media

We all make mistakes.  This time Joe is in the hot seat as he shares some of the top mistakes he's made throughout his career.  If you've made the same mistakes, then you can commiserate. If you haven't made the mistakes, hopefully you can avoid them.  Have some common mistakes of your own?  Let us know so we can share.  Don't forget to rate us on iTunes and leave a review.  Thanks for listening.

When we left Sarina at the end of the last episode she had just wrapped up her year as a Nike Field Reporter.  But she didn't just land at ESPN when her time with Nike was over.  In this episode she takes us from her time as an executive assistant for an investment banking company to TruTV, National Geographic, and finally ESPN.  While she was at Nat Geo, Sarina helped grow the social media presence from 300,000 followers to more than 3-million.

Instagram: moralesmorales

Twitter: @Sarina

Facebook: Sarina Morales

Snapchat: Sarina

Check out some of the campaigns Sarina helped lead at National Geographic on social media.

This is the video that helped Sarina land a job at ESPN.

Sarina Morales of ESPN takes us from her time playing sports against the guys in the Bronx to the halls at Bristol.  After lying to her friends and family about having a job when she left for London, Sarina eventually got a job at the company she said she was working for.  After her visa expired across the pond, she came back to NYC for a short time before landing a job as a Nike Field Reporter.  She'd go on to work at TruTV and National Geographic, before ESPN.  But it wasn't always easy for Sarina.  In Part 1 we talk about the struggle to break into the broadcasting industry.  Part 2 will be out next week.

Instagram: moralesmorales

Twitter: @Sarina

Facebook: Sarina Morales

Snapchat: Sarina

Sarina and the crew started the new version of SportsCenter the day after the Super Bowl. 

icrossedthepond.blogspot.com

This was Sarina's blog when she was in London.  At one point she had just $6 in her bank account.  Thanks to magic of the internet it's still there to enjoy.  Learn a little bit more about how she got her first industry job thanks to a Facebook message in the early days of the website.

After Lizzy Okoro's first magazine venture failed, at age 11 she didn't give up.  She went on to run a Pog pyramid scheme and eventually founded of BUNCH magazine.  Lizzy went retro when she started her magazine.  While most magazines go digital, she started on the digital side with a blog then learned how to publish a magazine to give her content some credibility.  During our interview she shares some great advice on setting a time frame to pursue your dream, surviving burnout, and finding your community.  Thanks for listening!

Twitter: @bunchmag

Facebook: bunchmag

Instagram: bunchmagazine

Website: BUNCHmag.com

An art restorer with some Keith Haring and Jackson Pollock paintings of her own helped inspire Lizzy to start her own business and eventually BUNCH.

credit: tes.com

Credit: jackson-pollock.org

Lizzy says her first business was a pyramid scheme involving Pogs.  For those of you who may not be familiar with the most amazing moment of our childhood, checkout the video below.

Lizzy says the Urban Outfitters and Squarespace Start-up contest win came at a critical time.

Two tools Lizzy says help make her life easier.

We all love lists, right?  We all hate making mistakes, right?  Network photographer Kenton Young shares his top 10 mistakes so we can all learn from them and avoid making the same ones in the field.  Sometimes they might seem obvious, but creating a checklist from Kenton's mistakes can help... we hope.  Have you made the same mistakes before?  Other mistakes you've made that others can learn from?  Share them with us on twitter or Facebook.  Thanks for listening.

Never leave with just one tape or piece of media.

Make sure you charge you batteries after every shift.

Never leave a camera with no media loaded.

Unless you have your gear strictly assigned to you,  always pre-check before going out in the field. 

Set (compose) your shot before hitting the record button. 

Communicate with your reporter.  Be on the same page to ensure they write to your video, especially if you're editing it. 

Edit in camera shooting, especially for breaking news.  

Try to be 2 steps ahead of the next move to be made. 

Don't light someone on a white wall if possible. 

When mic'ing your subject, make sure they're talking into the mic and not away from the mic.

Michael DelGiudice has an uncanny ability to bring viewers to the story.  It's no wonder that reporters who work with him usually use so few words.  When there is a track, DelGiudice usually has the perfect shot to match.  During our conversation with the lensman for WNBC he explains how his passion for the camera helped him find a career he never imagined.  A career that now includes more than 60 Emmy's, although he doesn't like to talk about it.  He explains how learning how to do other jobs around the newsroom can make you a better storyteller. 

"Andrew Siff AP Composite" from Michael DelGiudice on Vimeo.

Weather stories can get old.  If you're in local news you know that.  But thinking ahead on a weather story, or any story, can make a huge difference.  Check out this story from Mike and Andrew Siff.  Check out more of Mike's work here.

The Steadybag in action.  Mike says he likes to bring this with him anywhere he can't bring a tripod.  Perfect for those times you have to use the environment as your tripod.

Mike could not stop praising the organization during our conversation.  Check out the National Press Photographers Association and the upcoming conference in New Jersey where Mike will be speaking.  More info below.

The last weekend in February Mike will be speaking at an NPPA Conference in New Jersey.

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In part two of our conversation with Wayne Freedman we get deeper into the craft of journalism.  Wayne shares the struggle to cover news in the Bay Area as crews continue to get attacked for their equipment.  He talks about the Darwinian nature of a reporting career.  We discuss the frustration in predicting the future of the business and the affirmation bias creating a division in the country.  Just as Freedman's book should be required reading for all young journalists, this conversation is a must listen!

Check out a quick glimpse of Wayne's twitter narration and photos that regularly appear on his feed.

Video Journalist, MMJ, One-man-band Sometimes Wayne shoots and edits his own stories.

Wayne talks about needing security on a regular basis to cover stories in the Bay Area these days.  Sometimes reporters have to choose between getting the story and putting their safety at risk.  You can click on any of the pictures to read more about some of the recent attacks on journalists in the area.

Wayne received more than 50 Emmy Awards and the Governors' Citation.

Wayne literally wrote the book on TV reporting (at least one of them).  He shares his stories of the day to day battle in the field to show you how to find characters, follow threads, and make your own luck.  We highly recommend it for anyone in the field.  Click on the picture for a link.

Wayne Freedman is a master storyteller.  The reporter for KGO won more than 50 Emmy awards before he decide to take a step back and give others a chance to take home a trophy.  Wayne wrote his first column for the Los Angeles Daily News when he was 14 years old and he is still helping narrate history.  He is also the author of "It Takes More Than Good Looks To Succeed In Television News Reporting".  Wayne was nice enough to share the two most important words every journalist should ask.  Anyone involved in telling stories can take something away from this conversation.  We hope you enjoy it as much as we did.

Twitter: @WayneFreedman

Facebook: WayneFreedmanABC7

YouTube: Wayne Freedman

This is the scene from the movie "Being There" that Wayne referenced in his recent weather story.

Wayne references the NPPA several times in our conversation.  For those who might not be familiar the NPPA is the National Press Photographers Association.  Check out their website for some of their tips and work.

In the podcast we discuss Wayne's story "The Penny Experiment".  That story was recently featured on Last Week Tonight with John Oliver.  Check out Wayne's story and then check out how Oliver used it in his story.  What do you think?

Melissa Alam is on fire!  She's tearing up the entrepreneurial world in Philadelphia and across the country using girl power (our words, not hers) to do it.  In the podcast she talks about coming up with her own job title and description.  She also talks about the importance of finding a community of like-minded people, and building your own brand.  We hope you enjoy our conversation.  If you do, please subscribe on iTunes.  Thanks for listening.   

Twitter: @RingTheAlam

Instagram: RingTheAlam

Facebook: Melissa N. Alam

Pintrest: RingTheAlam

MelissaAlam.com

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In her spare time Melissa likes to learn new skills and sharpen old ones by using Skillshare.  Check out the website and see if there are any skills you could polish or learn.

Melissa introduced us to the cruffin at Mr. Holmes Bakehouse in California.  It's a combination of a croissant and a muffin.  Judging by the picture it would go great with a cup of New York Coffee.

In Episode 6 our guest is Dexter Henry, Founder of Backpack Broadcasting a news and sports broadcasting company.  During the podcast Dexter explains how a student helped inspire him to start his company and how he's paying it forward to other students looking to break into broadcasting.  He also talked to us about the need to constantly learn on the job, leaving a good job to pursue your dreams, and helping others break into the broadcasting business.  This episode of the podcast was recorded on location at Burger Bistro. 

Facebook: Backpack Broadcasting

Twitter: @bagbroadcaster

Instagram: Backpack Broadcasting

YouTube: Backpack Broadcasting

One of the stories Dexter did about Brooklyn Nets Superfan Jeffrey Gamblero.

Dexter in action interviewing former Met and Yankee Darryl Strawberry

Dexter recommends this camera as a starter camera for his students.  Camera equipment is not cheap, but it's key to the career. Click on the picture for the link.

The Telestream Wirecast that Dexter uses to stream his live events.  Click on the picture for link.

Visit backpackbroadcasting.com for more info on Dexter and the company.