In this future innovation-driven session, PSFK researchers and web3 experts explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and next-generation advertising & marketing strategies. The session covers the three stages of maturity when it comes to the use of NFTs to deliver recurring, long-term value both today and tomorrow.   

- NOW dives into strategies around how NFTs are currently being explored as tokens of value 

- NEXT looks at the immediate future of NFTs as a token for access 

- NEW considers a more distant future for NFTs as platforms for new ideas.  

For more information about the research powering the event: https://www.psfk.com/report/smart-marketing-with-nft-technology

Joining the conversation are:

Experts:

Piers Fawkes, Founder, PSFK & Retail Innovation Week - https://www.psfk.com / https://youtube.com/retailinnovationweek

Lauren Lyons, Senior Strategist, PSFK - https://www.psfk.com/retail-strategy-consulting-research-firm

Diana Richter, Head of Marketing & Brand at blockchain incubator ConsenSys Mesh, https://mesh.xyz/ 

Valerie Vacante, Director of Strategy, Product Innovation at Merkle, https://www.merkleinc.com/ 

Louisa St. Pierre, Global Director, Art & Experiential, MA+ Group, https://maworldgroup.com/ 

Izadora Yamamoto, Web3 Strategist & Meta Poet at https://www.izadorashin.xyz 

Justine Vilgrain, Co-founder of the NFT Factory & Braw Haus, https://www.brawhaus.com/ 

Michael Litman, first ever Senior Director of Web3 & NFTs at Media.Monks, https://media.monks.com/ 

Webb Wright, Web3 reporter for The Drum, http://www.thedrum.com/

Viewers will come away with understanding how NFT tech will power the future of Advertising & Marketing.

For more information about the research powering the event: https://www.psfk.com/report/smart-marketing-with-nft-technology

Or, consider giving your organization access to our entire research library of 400+ groundbreaking industry playbooks & on-demand research paper capabilities by subscribing to a corporate PSFK iQ membership. Find out more here: https://www.psfk.com/iq-market-research-platform

This webinar on the Automated Store provide the viewer with exclusive insights to boost operational excellence and maximize shopper convenience. Learn about the pre-, during, and post-purchase solutions that offer consumers an entirely contactless journey, and enjoy a sneak peak of the PSFK iQ team's research:  https://www.psfk.com/report/vending-and-automation-innovation-report

This session will includes: 

- Presentation of key insights from a new PSFK Research Paper 

- Expert discussion with Scott Finlow of PepsiCo Foodservice and Edith Vali of Cleveron 

Scott Finlow is the Global Chief Marketing Officer of PepsiCo Foodservice, where he leads brand development, transformational product and equipment innovation, and customer marketing and industry insight efforts for the company’s multi-billion foodservice division. 

Edith Väli is the Chief Sales and Marketing Officer at Cleveron, a next-gen logistics technology company producing robotics-based parcel terminals and innovative click-and-collect solutions for retailers, where she oversees global and SME sales, partnership relations, as well as the project management and marketing teams. https://ee.linkedin.com/in/edith-vali https://cleveron.com/ 

For more information about the theme of this video, visit: https://www.psfk.com/report/vending-and-automation-innovation-report

The role of the brand, the need for retailers in a world where the consumer is the creator.   DESCRIPTION  Gen Z, the first truly digitally native generation, are used to moving seamlessly between the online and offline worlds, freely expressing themselves across platforms and in real-life interactions. Generation Z has come of age during an unprecedented period of technological evolution, demographic shifts, and changing cultural norms.   In this webinar, PSFK iQ researchers look at how this generation is a central driving force for so much of the change. A unique freedom allows them to view the world through a unique lens, making creativity and open-mindedness second nature and rendering old constructs and binary norms irrelevant. Gen Z will also challenge the very notion of a brand and the need for retailers.  In a earlier study about this generation, we focused on how brands and retailers needed to adapt to engage and serve this audience. However, the new experiences being built now not only cater to Gen Z, but they are being built by Gen Z in their own vision.  This livestream is designed for all brand and retail change makers to help them understand and connect with a generation that is able to adapt to new tech and is simultaneously creator and consumer. We will learn about their values that can be highlighted with buzz words like authenticity, transparency, empowerment, customization and personalization.

Our free to listen podcast will spotlight on key topics:  

- DAOs as digital coops with distributed responsibilities and egalitarian ambitions 

– NFTs that offer new forms of community ownership 

– Blockchain tech which is predicated on a publicly available general ledger offers new levels of transparency 

– AI tools that allow for personalization at scale 

– New ways of working that embrace more flexible, and ‘human’ approaches to work have broken out of the strictures of the 9-to-5

The idea of the metaverse has captured the attention of brands, retailers, media companies, marketing agencies, and technology platforms. Pioneering business leaders, Investors, and entrepreneurs see new opportunities to stake their claim in an as yet-to-be-defined space that promises to revolutionize the internet and what it means to be online and completely change the way people work, play, and shop.  

During this 1 hour recording of a webinar, PSFK iQ researchers will help frame how our audience understands and thinks about the metaverse by unpacking consumer sentiment to identify key insights and looking at the experimentation taking place to highlight emerging trends in retail and marketing, as well as the tools and services underpinning the virtual economy. They’ll also talk to experts to get their POV on the meaningful opportunities and innovations in the metaverse space.  

This session will includes:  

- Presentation of key insights from new PSFK Research 

- Expert discussion with Liz Bacelar of Estée Lauder Companies and Alan Smithson of MetaVRse  

*Liz Bacelar of Estée Lauder Companies*  

Our expert brand-side speaker on the webinar is Liz Bacelar. Liz is the Global Executive Director of Innovation for Estée Lauder Companies, powering NFT, Metaverse and emerging tech opportunities for their 30+ brands in the US, China, Europe and LatAm. Prior to her career in beauty, Liz was credited with powering the evolution of “fashion and tech”, connecting technologists and executives through her consultancy and global industry events.  

*Alan Smithson of MetaVRse*  

Also joining the conversation will be Alan Smithson from MetaVRse, a universal, web-based 3D creation platform that enables anyone to leverage the power of spatial computing. With MetaVRse’s proprietary, code-optional web platform, retailers and companies can easily create and share interactive 3D experiences instantly. By harnessing the power of billions of devices from a one-click publish, MetaVRse is helping build an open, universal and democratized Metaverse.  https://metavrse.com/ 

For more information about this event: 

https://retailinnovationweek.com/event/psfk-metaverse-webinar/ 

For more information about the associated research driving this event:  

https://www.psfk.com/report/brand-strategies-for-the-metaverse 

https://www.psfk.com/report/retail-strategies-for-the-metaverse 

https://www.psfk.com/membership