Many weed businesses tout their sustainability and social justice initiatives, but what does it take to walk the talk? In this episode, Lauren speaks with Imelda Walavalkar, Pure Beauty cofounder and CEO, on growing an ethical weed business. Imelda discusses her love for mind expansion, outlines eco friendly cannabis cultivation practices, and clues us in on her favorite ways to support social justice causes. She also shares her thoughts on how to stay true to a creative vision in a tumultuous industry.