???? Episode 238

Host: Marc Summers (AIME’s Founding President)

Guest: Russell Petty (Founder of Broker Marketplace)

This week’s Broker to Broker podcast features A.I. strategist and former broker-owner Russell Petty, who delivers a masterclass on integrating artificial intelligence into your brokerage. 

Russell moves far beyond basic ChatGPT uses, revealing how broker-owners can harness advanced A.I. for deep market research, automated system building, and creating unmatched value for loan officers. 

He even provides an actionable roadmap to future-proof your business against the coming AI revolution in mortgage.

???? Key Takeaways:

• - How to use AI for deep research to identify the exact needs of your ideal loan officer avatar.
• - Building custom tools and lead magnets in under an hour to attract and retain top talent.
• - Automating repetitive tasks and complex workflows using AI agents like Claude.
• - The critical SEO hack to get AI platforms like ChatGPT to recommend your brokerage.
• - Why your personal brand is your ultimate defense against AI-driven competition.
• - Preparing for the next generation of homebuyers who prefer seamless, low-touch AI interactions.

???? Golden Nugget: 

"Think of AI as an unpaid intern that's just as smart as you are, has all the context, and never gets tired. It's a genius savant sitting beside you."



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