Host: Marc Summers (AIME’s Founding President)

Guest: Sean Grapevine (Vice President of Product Strategy at UMortgage)

This week’s episode features Sean Grapevine, who went from restaurant kitchens to leading product strategy at UMortgage. Join Marc and Sean as they break down the true role of a CRM, what the road to get to this point looked like for Sean, and why consistency is the true driver behind lasting growth.

???? Key Takeaways:

• Why CRMs should focus on the “who” and “why”, not just the “what”.
• How to use your LOS as your central hub if you don’t have an integrated CRM.
• The power of mutual accountability and “power hours” to drive consistency.
• Introducing “My Day”: a smart call-blocking system that pre-plans your outreach.
• Why taking notes and logging activity is the non-negotiable habit of top producers.

???? Golden Nugget:

“Better to make ten calls to the wrong people than zero calls to the right people. Consistency isn’t about perfection, it’s about showing up.”

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