The Human Centered Design Network (Non-Premium)

Bronwyn Van Der Merwe ‘Exploring and Scaling Design Culture internationally at Fjord and now Culture Amp’

03.07.2023 - By The Human Centered Design NetworkPlay

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In this episode I caught up with Bronwyn Van Der Merwe, VP of Design at Culture Amp.

We speak about Design Culture and tap into Bronwyn’s absolutely incredible background and personal experience that saw Bronwyn spearhead the evolution of Fjord in APAC regions.

What were the key things that Bronwyn did to ensure the scalability of a design culture at Fjord in Australia, and also when it scaled into Asian regions like Singapore and Japan. How did they balance the local culture in each region and touch on how this was handled as the merger between Fjord and Accenture unfolded, that ultimately saw two cultures merge.

We speak about Bronwyn’s past, tapping into their Commerce background, and how this ultimately provides them with a brilliant lens to peer through when looking at the commercial impact of Design. We chat about the work that they are doing at Culture Amp, and the special culture that is unfolding within the business.

I say this lightly, but this is a must listen to anyone in Design leadership.

Links

Accenture Song: https://www.accenture.com/au-en/about/accenture-song-index

Culture Amp: https://www.cultureamp.com/

LinkedIn: https://www.linkedin.com/in/bronwynvdm/

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